Regulated Markets Activation Lead – FMCG & Horeca

GRG; Jeddah; On-site; SAR 250,000 - 380,000; Full time

Job summary

GRG in Jeddah, Saudi Arabia, seeks an experienced marketing activation lead to drive consumer and trade activation within a highly regulated market. You will navigate regulatory and cultural environments to develop compliant, effective activation plans.

You will manage agencies and third-party partners, align activations with business objectives, and bring strong communication and project management skills. 8–12 years in FMCG activation and Horeca channels are essential.

Qualifications

• Excellent communication and project management skills.
• Experience navigating regulatory environments.

Responsibilities

• Navigate regulatory and cultural environments relevant to the role's markets.
• Lead consumer and trade activation within a highly regulated and restricted environment.
• Apply understanding of marketing regulations, compliance requirements, and legal restrictions.
• Apply knowledge of FMCG and Horeca channels.
• Align activation efforts with consumer needs and business objectives.
• Manage agencies, event vendors, and third-party partners.

Skills

Communication

Project management

Regulatory compliance

FMCG knowledge

Horeca channels

Job description

GRG in Jeddah, Saudi Arabia, seeks an experienced marketing activation lead to drive consumer and trade activation within a highly regulated market. You will navigate regulatory and cultural environments to develop compliant, effective activation plans.

You will manage agencies and third-party partners, align activations with business objectives, and bring strong communication and project management skills. 8–12 years in FMCG activation and Horeca channels are essential.