Regional Marketing Manager (ME)

430 Fragomen Arabia Business Services (KSA Entity); Riyadh; Híbrido; SAR 260.000 - 420.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Headspace membership

Ticket allowance

Advance housing policy

Children’s education policy

22 days annual leave + public holidays

Volunteering leave

Long service leave

Access to e-learning platform

Mentoring schemes

Training bursaries

Descripción de la vacante

Fragomen invites an experienced Marketing Manager for the Middle East to shape and lead marketing across the region, collaborating with global teams to bring best practices to the local market. The role emphasizes strategic direction, brand stewardship and cross-functional delivery.

You will drive integrated campaigns, content programs and events while aligning regional priorities with global standards and local audience needs. English fluency and regional market understanding are essential.

Formación

• At least five years of progressive marketing experience, preferably within professional services or B2B environments.
• Demonstrated experience developing and delivering integrated marketing strategies and campaigns.
• Strong understanding of brand, content, digital marketing, events and audience engagement with measurable impact.
• Excellent written and spoken English; ability to develop briefs, messaging and client-facing content.

Responsabilidades

• Develop and deliver an annual Middle East marketing plan aligned with Fragomen’s global strategy.
• Lead integrated, multi-channel campaigns across priority Middle East markets.
• Translate regional opportunities into audience strategies, briefs and activation programs.
• Manage regional marketing calendar, ensuring high-quality delivery across channels, events and partnerships.
• Establish measures of success and use insights to refine future activity.

Conocimientos

Marketing strategy

Campaign management

Brand & content

Digital marketing

Stakeholder management

Herramientas

Salesforce

HubSpot

CRM platforms

Descripción del empleo

Job Description Contract (ie Perm/FTC/Part-Time): Permanent Team: Marketing Office Location: Riyadh – Saudi Arabia

The role

The Marketing Manager Middle East will have an exciting opportunity to shape and lead marketing for one of Fragomen’s most dynamic and strategically important regions. As the regional marketing lead, they will develop and deliver an integrated strategy that builds Fragomen’s brand, strengthens its market position and supports the Middle East practice’s business priorities. The role may be based in Riyadh, Dubai or another appropriate Middle East location, depending on business need and the successful candidate. While firmly embedded in the Middle East practice, the Marketing Manager will also be part of Fragomen’s world‑class global Marketing team, collaborating with talented specialists across brand, content, digital, events, communications, creative and client intelligence. They will draw on this global expertise to translate regional priorities into distinctive campaigns, thought leadership, events and market‑facing programs—bringing the best of Fragomen’s global capabilities to the Middle East while ensuring the firm’s marketing remains relevant and impactful in the local market.

What your day will look like

Marketing strategy and campaign delivery

• Develop and deliver an annual Middle East marketing plan aligned with the firm’s global marketing strategy and the region’s business priorities.
• Lead integrated, multi‑channel campaigns that strengthen awareness of Fragomen’s capabilities, sectors, solutions and people across priority Middle East markets.
• Translate regional opportunities and business priorities into clear audience strategies, campaign briefs, messaging, content plans and activation programs.
• Manage the regional marketing calendar and ensure coordinated, high‑quality delivery across digital channels, content, events, sponsorships and partner activity.
• Establish objectives and measures of success for key marketing initiatives; monitor results and use insight to refine future activity and investment.
• Act as a steward of the Fragomen brand, ensuring regional materials and experiences are consistent with global standards while remaining relevant to local audiences.

Content thought leadership and digital marketing

• Identify timely themes, client needs and market developments that can be translated into distinctive campaigns, thought leadership and executive visibility opportunities.
• Develop and manage a regional content pipeline in partnership with subject matter experts and global content, communications, digital and social media colleagues.
• Shape briefs and oversee the development of client‑facing content, web pages, email campaigns, social media assets, videos and other marketing materials.
• Strengthen the digital discoverability and reach of Middle East content and campaigns, applying channel and audience insight to improve engagement.
• Partner with Communications and PR colleagues on media and reputation‑building opportunities, in line with the firm’s communications protocols and approved media approach.

Events sponsorships and external engagement

• Lead the regional strategy and delivery of client events, webinars, conferences and sponsorships, ensuring each investment has a defined audience, objective and follow‑up plan.
• Oversee event delivery from concept and promotion through logistics, on‑site execution, audience engagement and post‑event measurement.
• Evaluate relationships with associations, industry bodies and external partners and recommend opportunities that advance Fragomen’s visibility, credibility and thought leadership.
• Work with relevant colleagues to ensure event‑generated engagement and insights are captured and used to inform future marketing and client activity.

Market insight and growth enablement

• Develop a strong understanding of Fragomen’s Middle East practice, priority audiences, sectors, services, competitors and growth opportunities.
• Monitor market, client and competitor developments and turn relevant insight into actionable marketing recommendations.
• Lead and coordinate priority RFPs, pitches and proposals across the Middle East, partnering with regional leadership and subject matter experts to develop compelling, differentiated and client‑focused submissions.
• Maintain high‑quality regional credentials, case studies and proposal content, while tracking outcomes and feedback to continually strengthen future responses.
• Partner with regional leaders and Business Development (BD) colleagues to support priority pursuits, client programs and growth initiatives with targeted marketing insight, messaging and materials.
• Provide marketing input into selected pitches, presentations and client review materials where differentiated positioning, market insight or campaign support will add value.
• Use available CRM and marketing data to support audience segmentation, campaign activation and measurement; encourage accurate capture of relevant engagement data.

Leadership and collaboration

• Coach and develop the Middle East Marketing and BD Executive, currently based in Dubai, with clear priorities and a strong focus on marketing delivery.
• Build trusted relationships with Middle East partners and professionals, serving as a strategic marketing adviser and constructively prioritizing activity against agreed objectives.
• Collaborate with colleagues across Marketing, BD, Communications, PR, Digital, Creative, Events and Client Intelligence to bring the best of the global function to the region.
• Manage relevant regional marketing budgets, external suppliers and agencies, ensuring effective use of resources and consistent delivery standards.
• Share regional learning and contribute to global Marketing initiatives, tools and ways of working.

The team

The role will report into the global Marketing function and work closely with global Marketing leadership, Middle East leadership, the Middle East Marketing and BD Executive, EMEA and global Marketing colleagues, and relevant BD and Communications colleagues. The global Marketing function comprises ~40 professionals covering brand, campaigns, content, digital, events, and pitches / RFPs across Fragomen’s network.

What we are looking for

We are looking for an experienced and commercially minded marketing professional who can set direction and deliver. The successful candidate will combine strong strategic judgement with hands‑on execution, understand how to build a brand and engage professional‑services audiences, and be comfortable navigating the pace and complexity of the Middle East market. This is an opportunity for a collaborative, curious and self‑motivated individual to shape a more integrated marketing approach in an important growth region.

Essential criteria

• At least five years of progressive marketing experience, preferably within professional services, B2B services or another complex, multi‑stakeholder environment.
• Demonstrated experience developing and delivering integrated marketing strategies and campaigns across multiple channels.
• Strong understanding of brand, content, digital marketing, events and audience engagement, with the ability to connect activity to business objectives.
• Experience using data, market insight and performance measures to inform priorities and evaluate marketing effectiveness.
• A strong understanding of the Middle East business environment, including regional market dynamics, cultures and stakeholder expectations.
• Excellent written and spoken English, including the ability to develop clear briefs, messaging and polished client‑facing content.
• Arabic or other regional language capability is desirable but not essential.
• Proven ability to advise, influence and build credibility with partners and senior stakeholders.
• Strong project‑management skills and the ability to move between strategy and hands‑on delivery while managing multiple priorities and deadlines.
• Experience managing or developing team members and coordinating work across functions, markets and time zones.
• Sound judgment, curiosity, initiative and a collaborative, solutions‑oriented approach.
• Advanced Microsoft Word, Excel and PowerPoint skills.
• Experience with Salesforce, HubSpot or comparable CRM and marketing‑automation platforms is advantageous.
• Knowledge of immigration, global mobility or legal services is advantageous but not essential.

What we offer

Our Saudi Arabia offerings include:

• Competitive Salary: We offer salaries that reflect your skills and experience
• Health and Wellness: Private medical insurance including dental cover, and free Headspace membership
• Lifestyle and Family Support: Ticket allowance, advance housing policy and children’s education policy
• Time Away from Work: 22 days annual leave + public holidays, volunteering leave and long service leave
• Professional Development: Access to our e-learning platform, mentoring schemes, and training bursaries (where applicable)

Who we are

At Fragomen, we are more than a global immigration services provider – we are pioneers shaping the future of mobility. With a passion for navigating the complexities of immigration, we help individuals and businesses transcend borders, unlocking opportunities around the world. As a diverse, forward‑thinking, global business, we combine deep expertise with innovative technology to craft solutions that not only simplify the immigration process but also drive strategic success for our clients. Whether it is assisting multinational companies or helping people start new chapters in their lives, we are driven by the belief that global movement is the key to unlocking a world of possibilities. We are proud of our team spirit, and we like to reflect this in the way that we work and everything we do. Our Responsible Business Practices (“RBP”) prioritise Fragomen’s social responsibility through a cohesive strategy covering five key focus areas of Wellbeing, Diversity, Equity and Inclusion, CSR, Pro Bono and Sustainability. Our RBP initiatives offer great opportunities for everyone at Fragomen to feel included, get involved and shape thoughtful initiatives and activities. For more information, please visit our website - https://www.fragomen.com/about/responsible-business-practices.html Fragomen is committed to promoting diversity, inclusion and equal opportunity for all employees and applicants, regardless of race, ethnicity, heritage, gender, age, religion and disability. All offers and/or employment contracts are contingent upon the successful completion of the Firm’s pre‑employment screening process. This process may include verifying the candidate’s identity, confirming legal authorization to work in the offered position’s location, and conducting a comprehensive background check, where permitted by local regulations. We use limited AI‑assisted tools for administrative screening purposes only - never for decision‑making. All hiring decisions are made by people. Applicants may have rights to information and explanations regarding the use of such tools, or request human review, as required by applicable regional laws. Fragomen is the leading global immigration law firm with more than 6,000 professionals in nearly 70 offices across the Americas, EMEA and Asia Pacific, delivering services in over 170 countries. Ranked on both the Am Law 100 and Am Law Global 100, the firm is widely recognized for its leadership in immigration law and commitment to fostering a culture where diverse attorneys thrive and all individuals have equal opportunities to succeed. Fragomen helps corporations and individuals navigate the complexities of global mobility and provides end‑to‑end support across the immigration lifecycle, from strategic planning and policy design to compliance, government investigations, litigation and more. The firm combines legal acumen and advanced digital capabilities to simplify global mobility and deliver smarter, faster and more adaptive solutions via a suite of technology brands—including Nomadic, its business travel platform that enables real‑time compliance, WorkRight, its multi‑jurisdictional employment verification software and Simple Citizen, a digital solution designed to streamline the pathway to US citizenship. With a global presence, multidisciplinary approach and investment in technology, Fragomen is uniquely positioned to address today’s immigration challenges and shape the future of workforce mobility. Fragomen is committed to promoting diversity, inclusion and equal opportunity for all employees and applicants, regardless of race, ethnicity, heritage, gender, age, religion, disability, sexual orientation, gender identity or intersex status. At Fragomen, we do meaningful and impactful work for our clients and put a focus on our Responsible Business Practices: #LifeAtFragomen: We drive innovation and change. We respect colleagues, embrace diversity, and empower others. #FragomenForward: At Fragomen, pursuing an equal, diverse, and inclusive workforce goes beyond a policy. It’s part of our DNA—and we always have been. Year after year, we are recognized as leaders in the industry. Giving Back. We have a deep history of giving back to the communities where we live and work—and we continue that mission today. Corporate Social Responsibility. We believe there is more to success in business than generating profit—we want to do well by doing good. We are committed to considering the impact that our business decisions have on our people, our planet, the communities in which we work and our clients. Sustainability. Fragomen is focused on sustainability in our business operations and practices—and we know there is much work to be done, with countless opportunities available to minimize our impact on the environment Well‑being. We are committed to implementing firmwide initiatives that support the health and wellness of our people, including programs to address work‑life balance and benefits that cover a wide range of well‑being needs of all employees. Our #FragomenWorks program provides the ability to be successful at home or in the office, via Hybrid & Remote work arrangements. Our Feedback Works process includes three managerial check‑ins per year to help you progress in your career. Unique learning programs like: Fragomen Academy, Leadership Academy, Practical Management Academy, and Regional Development Conferences.