Principal Product Designer

Noon Academy; Saudi Arabia; On-site; SAR 180,000 - 300,000; Full time

Job summary

Noon Academy is seeking a Senior Principal-level Product Designer to own the student experience across the app and live classroom, from research to shipped screens. You will lead end-to-end design decisions in a hands-on IC role with direct impact on leadership and product outcomes.

You will design for Saudi schools, build a robust experimentation practice, and shape AI-assisted workflows to accelerate learning. This role emphasizes impact over hierarchy and requires deep user empathy.

Qualifications

• 5 years of UX/product design experience with user research across contexts.
• Portfolio of consumer-facing mobile-first experiences.
• Experience conducting user research and testing in diverse cultures using qualitative and quantitative methods.
• Strong empathy, curiosity and creativity; willingness to learn and experiment.

Responsibilities

• Spend real time with students in Saudi schools.
• Turn interviews into design decisions and validate them.
• Design for Saudi Arabia, not generic best practices.
• Own the student app end to end: flows, information architecture, prototypes, final UI, and handover to engineering.
• Design engaging activities, games, and duels that teach through fun.
• Run experiments with hypotheses, build variants, set metrics, and read results honestly.
• Work AI-native, using AI tools for generation, prototyping and production.

Skills

UX design

Product design

User research

Prototyping

Communication

Tools

Sketching

Wireframes

Prototypes

Mobile-first design

Job description

The role

You will be the one designer who owns the student experience Primarily that means the student app where students study work with an AI tutor answer questions and take part in activities including games and head-to-head duels on a topic You will also shape parts of the live classroom experience This is a Senior Principal-level individual contributor Product Designer role There is no design team underneath you and no manager drawing your roadmap You take a problem from the first student conversation to the shipped screen and you decide what to look at next

Why this role

One owner of the whole student experience with a direct line to leadership Speed with AI in the workflow ideas go from research to release in days not quarters An experimentation practice being built from the ground up with you shaping it A company expanding into more schools with a long-term ambition to match

What you will do

• Spend real time with students in Saudi schools
• Interviews focus groups classroom observation Turn what you hear into design decisions and go back to check them
• Design for Saudi Arabia not for the generic best practice app
• Patterns that work in London or San Francisco often fail here You know why and you can show it in your work
• Own the student app end to end Flows information architecture prototypes final UI and the handover to engineering
• Design activities students want to come back to games and duels included with learning as the gate an activity that is more fun but teaches less is a regression
• Run experiments State a hypothesis build the variants agree the metric and read the result honestly You will help build the experimentation practice not just use it
• Work AI-native Use AI tools for generation prototyping and production so your time goes to research and judgement We care about the quality of your decisions not how many pixels you pushed by hand

Roughly 5 years of experience in UX, product design experience. We care less about the number and more about how many people you have interviewed and what you did with it. A research practice you can describe in detail: how you recruit, what you ask, how you synthesise, how it reached the product. A portfolio of projects that demonstrate your creativity and delivery of results through great consumer-facing mobile-first experiences Proficiency in using various tools and techniques to create and communicate your design ideas, such as sketches, wireframes, mockups, prototypes, etc. Experience in conducting user research and testing in different contexts and cultures, using both qualitative and quantitative methods A strong sense of empathy, curiosity, and creativity, and a willingness to learn and experiment