Performance Marketing Specialist

Lendo | ليندو; Riyadh; On-site; SAR 179,000 - 290,000; Full time

Job summary

Lendo | ليندو is seeking a Performance Marketing Specialist to scale digital acquisition and automate demand generation. You will blend performance marketing with AI to improve the top of the funnel, manage paid campaigns, build AI-powered sales agents, and ensure high-quality leads reach Relationship Managers.

You’ll drive lead scoring, qualification journeys, and ensure timely routing with SLA enforcement, while optimizing campaigns across key platforms and maintaining data integrity for

Qualifications

• 2+ years in Performance Marketing, Growth Marketing, Marketing Operations or Revenue Operations.
• Hands-on experience managing paid acquisition campaigns and optimizing for lead quality and performance.
• Experience building AI agents or automated lead qualification workflows.
• Familiarity with workflow automation, conversational AI, and LLM APIs for sales/marketing journeys.
• Strong knowledge of CRM and marketing automation platforms, ideally HubSpot.
• Proficient in GA4, GTM and major paid media platforms.
• Understanding of lead scoring, qualification journeys, CRM routing, and sales handoffs.
• Analytical mindset with ability to derive insights from campaigns and funnels.

Responsibilities

• Design, build, and operate AI agents to engage inbound SME inquiries and capture qualification data.
• Own automation, integrations, retries, and logging to prevent lead drops during failures.
• Develop and tune lead scoring models using firmographic and behavioral signals.
• Route leads and enforce SLA; provide quarterly updates on scoring performance.
• Plan and optimize paid campaigns across Google, Meta, LinkedIn, TikTok, Snapchat, and X.
• Manage budget pacing, creative testing, and Arabic/English landing page conversions.
• Maintain UTM governance, GA4/GTM tracking, and data integrity for reports.

Skills

Performance marketing

Growth marketing

Marketing operations

Revenue operations

AI agents

Lead scoring

CRM workflows

Campaign optimization

Analytics

Data-driven decisions

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

GA4

GTM

Google Ads

Meta Ads

LinkedIn Ads

TikTok Ads

Snapchat Ads

Job description

As Lendo continues to grow, we’re looking for a Performance Marketing Specialist to help scale our digital acquisition and build smarter, more automated ways of converting demand into qualified opportunities.

In this role, you’ll combine performance marketing, AI and automation to improve the entire top of our commercial funnel. You’ll manage and optimise paid acquisition campaigns, build AI-powered sales agents and qualification journeys, develop lead scoring models, and ensure high-quality leads are routed quickly and effectively to our Relationship Managers.

Key Responsibilities:

• Digital sales AI agents - Design, build and operate conversational AI agents (voice and chat, Arabic and English) that engage inbound SME enquiries, capture qualification data and hand off cleanly to relationship managers.
• Automation build - Own the voice stack and the orchestration layer, webhooks, API integrations, retries, error handling and logging so no lead is dropped when a system fails. Write, version and evaluate agent prompts and guardrails.
• Lead scoring & qualification - Build and iterate the CRM lead scoring model using firmographic, behavioural and source signals; define lifecycle stages and qualification criteria with Sales Operations; automate pre-qualification checks with Credit; own routing and SLA enforcement.
• Closed-loop feedback - Reconcile RM dispositions and funded outcomes back into the scoring model and retune quarterly.
• Performance marketing - Plan, build and optimise paid campaigns across Google, Meta, LinkedIn, TikTok, Snapchat and X targeting Saudi SME decision-makers; own budget pacing, creative testing and Arabic/English landing page conversion.
• Tracking & reporting - Own UTM governance, GA4/GTM tracking, offline conversion feedback and attribution; maintain lead source and campaign data integrity; report weekly, conversion and pipeline sourced.
• Compliance - Ensure all data capture and automated outreach meets SAMA marketing conduct requirements, the Saudi PDPL and Lendo internal consent standards; elevate ambiguity to Compliance before launch.

Qualifications:

• Fluent Arabic and professional English communication skills are essential.
• Minimum of 2 years' experience in Performance Marketing, Growth Marketing, Marketing Operations, Revenue Operations or a related field.
• Hands‑on experience managing and optimising paid acquisition campaigns, with a strong understanding of conversion, lead quality and commercial performance.
• Demonstrated experience building and launching AI agents, chatbots or automated lead qualification workflows.
• Hands‑on experience with workflow automation platforms, conversational AI technologies and LLM APIs to build automated sales or marketing journeys.
• Strong experience using CRM and marketing automation platforms, ideally HubSpot, for lead management, automation, routing and/or lead scoring.
• Strong working knowledge of GA4, Google Tag Manager (GTM) and major paid media platforms.
• Good understanding of lead scoring, qualification journeys, CRM routing and marketing‑to‑sales handoffs.
• Strong analytical mindset with the ability to use campaign, funnel and conversion data to identify opportunities and improve performance.
• Experience with API integrations and automated workflows is highly desirable.
• Bachelor's degree in Marketing, Business, Computer Science, Engineering, Data Science or a related field.
• Experience within fintech, lending, financial services or another regulated industry is advantageous.