National HoReCa Sales Leader (Riyadh-Based)

foregroundllc; Riyadh Region; On-site; SAR 320,000 - 520,000; Full time

Job summary

Foreground is expanding its distribution arm within Saudi Arabia and seeks a Sales Manager HoReCa to drive growth with hotels, restaurants, cafés, and institutional buyers nationwide. Based in Riyadh, the role combines strategic market development with hands-on execution, leading a team to achieve revenue targets.

The candidate will build a strong HoReCa network, lead negotiations, and collaborate with internal stakeholders to align offerings with market needs, while ensuring consistent national

Qualifications

• 8+ years of experience in HoReCa sales within Saudi Arabia
• Strong network with hotels, F&B groups, and HoReCa operators
• Experience leading teams or supervising sales/account management functions

Responsibilities

• Develop and implement HoReCa sales strategy across Saudi Arabia
• Identify and secure partnerships with hotels, restaurant groups, café chains, and institutional clients
• Build and manage a national HoReCa account pipeline with revenue growth
• Lead negotiations, commercial agreements, and pricing with key clients
• Collaborate with internal teams to tailor product offerings for HoReCa
• Monitor market trends and client demand to refine go-to-market approaches
• Mentor and manage KAMs within the HoReCa channel
• Track performance against targets and ensure accountability across the team
• Contribute to forecasting, budgeting, and national commercial planning

Skills

HoReCa sales

B2B sales

Key account mgmt

Negotiation

Leadership

Strategic thinking

Job description

Foreground is expanding its distribution arm within Saudi Arabia and seeks a Sales Manager HoReCa to drive growth with hotels, restaurants, cafés, and institutional buyers nationwide. Based in Riyadh, the role combines strategic market development with hands-on execution, leading a team to achieve revenue targets.

The candidate will build a strong HoReCa network, lead negotiations, and collaborate with internal stakeholders to align offerings with market needs, while ensuring consistent national