Marketing Specialist

Leader Investment Group - LIG; Riyadh; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading investment group in Saudi Arabia is seeking a Marketing Specialist responsible for executing comprehensive marketing strategies that enhance brand awareness and generate leads. The successful candidate will manage campaigns, create engaging content across various platforms, and optimize marketing performance. Strong communication skills in both Arabic and English are required, along with a bachelor's degree in a relevant field. The role provides an excellent chance to contribute to exciting marketing initiatives in a dynamic environment.

Qualifications

• 2–5 years of experience in marketing or digital marketing.
• Strong knowledge of social media platforms and digital tools.
• Excellent communication and writing skills (Arabic + English).

Responsibilities

• Plan and execute marketing campaigns across digital channels.
• Monitor campaign performance and optimize based on results.
• Create marketing content including posts, blogs, presentations, and brochures.

Skills

Digital marketing

Social media management

Content creation

Campaign execution

Market research

Communication & teamwork

Creativity and attention to detail

Time management

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Canva

Adobe

HubSpot

Salesforce

Job description

Role Overview

The Marketing Specialist is responsible for executing marketing activities that support brand awareness, lead generation, and product/service promotion. The role involves managing campaigns, creating content, coordinating with internal teams, and optimizing marketing performance across digital and offline channels.

Key Responsibilities

• Plan and execute marketing campaigns across digital channels (email, social media, paid ads, website).
• Monitor campaign performance and optimize based on results.
• Coordinate with sales teams to generate qualified leads.
• Create marketing content including posts, blogs, presentations, brochures, and social media materials.
• Ensure brand guidelines are consistently applied across all materials.
• Support the creation of case studies, success stories, and product communication.
• Manage company social media accounts and increase engagement.
• Support SEO/SEM activities and website content updates.
• Handle paid ads (Google Ads, LinkedIn Campaigns, Meta Ads) when needed.
• Support in planning and organizing events, workshops, and exhibitions.
• Coordinate with vendors, designers, and internal teams for event preparation.
• Conduct market research to identify trends, competitors, and customer needs.
• Assist in creating reports and dashboards to track marketing KPIs.
• Provide insights for improving marketing strategies.
• Work closely with Sales, Product, and Customer Success teams to align messaging.
• Support GTM (go-to-market) plans for new products and services.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 2–5 years of experience in marketing or digital marketing.
• Strong knowledge of social media platforms and digital tools.
• Excellent communication and writing skills (Arabic + English).
• Experience with design tools (Canva, Adobe) is a plus.
• Familiarity with CRM systems (HubSpot, Salesforce) is a plus.

Key Skills

• Digital marketing
• Social media management
• Content creation
• Campaign execution
• Market research
• Communication & teamwork
• Creativity and attention to detail
• Time management