Marketing Manager

Tahaluf Company; Riyadh; On-site; SAR 120,000 - 150,000; Full time

Job summary

A leading event organizer in Riyadh is looking for a Marketing Manager to drive multi-channel marketing strategies for two major life science events in the region. You will lead the end-to-end marketing cycle and develop targeted campaigns to enhance attendance and exhibitor ROI. The ideal candidate will have 5+ years' experience in B2B event marketing, preferably in the pharmaceutical, biotech, or healthcare sectors. English proficiency is essential, and Arabic is a plus.

Qualifications

• 5+ years of experience in B2B event marketing, preferably in Pharmaceutical, Biotech, or Healthcare sectors.
• Mastery of Marketing Automation tools is essential.
• Hands-on experience with SEO/SEM and Digital Marketing.

Responsibilities

• Lead the end-to-end marketing cycle for both events.
• Develop sophisticated data-segmentation strategy to target specific niches.
• Drive high-quality marketing qualified leads (MQLs) for the sales team.
• Negotiate barter agreements and manage relationships with key regional and international trade press.
• Collaborate with operations team for seamless on-site brand experience.

Skills

B2B event marketing

Campaign Lifecycle Management

Marketing Automation tools

SEO/SEM

Data segmentation strategy

Stakeholder Relations

Education

Bachelor's degree in Marketing or Business

Tools

Eloqua

LinkedIn Campaign Manager

Google Analytics (GA4)

Job description

Tahaluf is the largest B2B live and on-demand events organiser in Saudi Arabia by space, attendance, colleagues, and revenue. It is a joint venture between Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and the Events Investment Fund (EIF).

Tahaluf is bold, visionary, and determined to make an impact. Our team fosters a culture of collaboration, creativity, and a little fun; here teamwork rules and work feels as exciting as the events we create. Scaling at this pace also requires exceptional local partners, and Tahaluf is proud to work with a range of government and non-government organisations at the forefront of Saudi Arabia’s B2B and B2C large-scale events scene.

Be part of something BIG with Tahaluf’s series of record-breaking events: LEAP and Cityscape – the largest events in the world in their respective fields of tech and real estate; Black Hat MEA – a Guinness World Record holder for the largest CTF competition during the event; and CPHI Middle East – the largest pharma debut event in history, to name just a few. Tahaluf is making a huge impact on the global events sector.

Join our ambitious and highly committed team, unafraid to push boundaries and disrupt the status quo. From day one, you’ll dive into large-scale projects under the guidance of a supportive leadership team that will encourage your personal development and open doors to new opportunities.

Events Services

Job Function

Marketing

As the Marketing Manager, you will be the strategic engine behind two of the region's most influential life science and pharmaceutical events. Your mission is to develop and execute multi-channel marketing strategies that drive high-value attendance, increase exhibitor ROI, and solidify CPHI Middle East and BIO Middle East as the "must-attend" fixtures in the regional pharma calendar.

1. Strategic Planning & Execution

• Campaign Lifecycleb> Lead the end-to-end marketing cycle (Awareness, Interest, Conversion, Retention) for both events.
• Segmentation: Develop a sophisticated data-segmentation strategy to target specific niches: API manufacturers, biotech startups, government regulators, and big pharma C-suite.
• Budget Management: Full ownership of the marketing budget, ensuring optimal ROI across paid, earned, and owned channels.
• Lead Gen: Drive high-quality MQLs (Marketing Qualified Leads) for the sales team through inbound marketing and targeted LinkedIn campaigns.
• Content Authority: Oversee the creation of whitepapers, webinars, and industry reports that position the events as thought-leadership hubs.
• Automation: Manage the deployment of automated email journeys (Eloqua) to nurture prospects through the registration funnel.

3. Strategic Partnerships

• Stakeholder Relations: Act as the primary marketing liaison for local health authorities and trade associations.
• Media Management: Negotiate barter agreements and manage relationships with key regional and international trade press.

4. On-site Experience & Analysis

• Experience Design: Collaborate with the operations team to ensure the brand experience is seamless on the show floor.
• Data Reporting: Provide weekly KPI reports on registration pacing and exhibitors MQLs.

Qualifications

• Experience: 5+ years in B2B event marketing. Experience in Pharmaceutical, Biotech, or Healthcare sectors is a significant advantage.
• Marketing Tech Stack: Mastery of Marketing Automation tools
• Digital Proficiency: Hands-on experience with SEO/SEM, LinkedIn Campaign Manager, and Google Analytics (GA4).
• Language: English is essential, Arabic is a plus
• Education: Bachelor’s degree in Marketing, Business, or a related field.