Marketing Executive

Client of imploy; Riyadh; On-site; SAR 250,000 - 460,000; Full time

Job summary

Client of imploy seeks an AI-first marketing professional to plan, execute, automate, and optimize the full marketing function using AI tools and data-driven strategies. Role spans content, branding, SEO, paid media, social, email, lead generation, analytics, and automation.

Ideal candidate blends strategic marketing with hands-on execution, leveraging AI to boost productivity, decision-making, and growth while reducing costs.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in digital or growth marketing.
• Demonstrated experience using AI to improve marketing outcomes.
• Strong analytical and communication skills.
• Experience with B2B SaaS or technology companies is preferred.

Responsibilities

• Develop and execute the company’s marketing strategy aligned with business objectives.
• Define target audiences, buyer personas, and ideal customer profiles.
• Build annual, quarterly, and campaign marketing plans.
• Develop product positioning and messaging.
• Create blogs, case studies, whitepapers, landing pages, and website content using AI.
• Produce content for LinkedIn, X, Facebook, Instagram, and YouTube.
• Generate marketing copy, email campaigns, and newsletters.
• Maintain a content calendar.
• Perform keyword research using AI.
• Optimize website content and technical SEO.
• Improve search rankings.
• Monitor competitor SEO strategies.
• Develop social media strategy.
• Schedule and automate posts.
• Monitor engagement.
• Analyze audience insights.
• Manage online communities.
• Plan and optimize Google Ads, LinkedIn Ads, and Meta Ads.
• Optimize campaign ROI and conduct A/B testing.
• Build automated customer journeys.
• Create email nurture sequences.
• Implement lead scoring.
• Automate campaign workflows.
• Integrate CRM and marketing platforms.
• Generate qualified B2B and B2C leads.
• Build outbound campaigns and inbound lead funnels.
• Optimize landing pages to improve conversion rates.
• Build dashboards.
• Track KPIs.
• Measure campaign performance.
• Analyze customer behavior.
• Present insights to leadership.
• Maintain brand identity and messaging consistency.
• Create brand guidelines.
• Monitor brand reputation.
• Launch new products.
• Prepare GTM strategies.
• Produce sales enablement materials.
• Conduct competitive analysis.
• Analyze customer feedback.
• Identify market opportunities.
• Monitor industry trends.
• Recommend growth initiatives.
• Build AI-powered marketing workflows.
• Develop prompt libraries and reusable AI templates.
• Evaluate emerging AI tools.
• Train internal teams on AI adoption.

Skills

Marketing Growth

Digital Marketing

Content Marketing

SEO/SERP

Paid Advertising

Email Marketing

CRO

Brand Strategy

Product Marketing

B2B Marketing

Marketing Analytics

AI Skills: Prompt Engineering

AI Content Creation

AI Image Generation

AI Video Creation

AI Research

AI Workflow Automation

Marketing Automation using AI

Education

Bachelor’s degree in Marketing, Business, Communications, or a related field

Tools

Google Analytics 4

Google Tag Manager

CRM Platforms

Marketing Automation Platforms

CMS Platforms

Excel

Google Sheets

Job description

Job Overview

We are seeking an AI‑first marketing professional responsible for planning, executing, automating, and optimizing the entire marketing function using modern AI tools and data‑driven strategies. The ideal candidate combines strategic marketing expertise with hands‑on execution across content, branding, SEO, paid media, social media, email marketing, lead generation, analytics, and marketing automation. This role is expected to leverage AI to increase productivity, improve decision‑making, reduce costs, and accelerate business growth.

Key Responsibilities

• Marketing Strategy
  • Develop and execute the company’s marketing strategy aligned with business objectives.
  • Define target audiences, buyer personas, and ideal customer profiles.
  • Build annual, quarterly, and campaign marketing plans.
  • Develop product positioning and messaging.
• AI‑Powered Content Marketing
  • Create blogs, case studies, whitepapers, landing pages, and website content using AI.
  • Produce LinkedIn, X, Facebook, Instagram, and YouTube content.
  • Generate marketing copy, email campaigns, and newsletters.
  • Maintain a content calendar.
• SEO & Organic Growth
  • Perform keyword research using AI.
  • Optimize website content and technical SEO.
  • Improve search rankings.
  • Monitor competitor SEO strategies.
• Social Media Management
  • Develop social media strategy.
  • Schedule and automate posts.
  • Monitor engagement.
  • Analyze audience insights.
  • Manage online communities.
• Performance Marketing
  • Plan and optimize Google Ads.
  • Manage LinkedIn Ads and Meta Ads.
  • Optimize campaign ROI and conduct A/B testing.
• Marketing Automation
  • Build automated customer journeys.
  • Create email nurture sequences.
  • Implement lead scoring.
  • Automate campaign workflows.
  • Integrate CRM and marketing platforms.
• Lead Generation
  • Generate qualified B2B and B2C leads.
  • Build outbound campaigns and inbound lead funnels.
  • Optimize landing pages to improve conversion rates.
• Analytics & Reporting
  • Build dashboards.
  • Track KPIs.
  • Measure campaign performance.
  • Analyze customer behavior.
  • Present insights to leadership.
• Brand Management
  • Maintain brand identity and messaging consistency.
  • Create brand guidelines.
  • Monitor brand reputation.
• Product Marketing
  • Launch new products.
  • Prepare GTM strategies.
  • Produce sales enablement materials.
  • Conduct competitive analysis.
• Customer Insights
  • Analyze customer feedback.
  • Identify market opportunities.
  • Monitor industry trends.
  • Recommend growth initiatives.
• AI Workflow Development
  • Build AI‑powered marketing workflows.
  • Develop prompt libraries and reusable AI templates.
  • Evaluate emerging AI tools.
  • Train internal teams on AI adoption.

Required Skills

• Marketing Growth
• Digital Marketing
• Content Marketing
• SEO/SERP
• Paid Advertising
• Email Marketing
• Conversion Rate Optimization (CRO)
• Brand Strategy
• Product Marketing
• B2B Marketing
• Marketing Analytics
• AI Skills: Prompt Engineering, AI‑assisted Content Creation, AI Image Generation, AI Video Creation, AI Research, AI Workflow Automation, Marketing Automation using AI.
• AI Analytics
• Technical Skills: Google Analytics 4, Google Tag Manager, CRM Platforms, Marketing Automation Platforms, CMS Platforms, Excel, Google Sheets, Dashboarding Tools, Website Traffic Growth, Organic Search Growth, Social Engagement.
• Email Open Rate, Email Click‑Through Rate, Landing Page Conversion Rate, Cost Per Lead, Revenue Influenced by Marketing, Marketing Automation Coverage.
• AI Productivity Improvement, Content Production Velocity, Brand Awareness Metrics.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in digital or growth marketing.
• Demonstrated experience using AI to improve marketing outcomes.
• Strong analytical and communication skills.
• Experience with B2B SaaS or technology companies is preferred.

Success Profile

The successful candidate will act as an AI‑powered marketing leader capable of replacing multiple traditional marketing functions through intelligent automation, data‑driven decision‑making, and modern AI tools while driving measurable pipeline, revenue, and brand growth.