Loyalty Content & Partnerships Lead

PepsiCo; Riyadh; On-site; Full time

Job summary

PepsiCo is seeking a marketing professional to enhance content engagement in the loyalty app in Saudi Arabia. Responsibilities include managing content marketing campaigns, CRM strategies, and conducting AB tests while building partnerships. The ideal candidate must be a graduate in Business Administration, Engineering, Commerce, or Marketing with at least 5 years of experience in marketing and strong digital competencies. A proactive and innovative mindset is essential for driving success in this role.

Qualifications

• 5+ years of experience in marketing, digital marketing, and partnerships.
• Experience managing a marketing team.
• Positive attitude and innovative mindset.

Responsibilities

• Increase content consumption on the loyalty app.
• Manage backend content and CRM campaigns.
• Own app communication strategy.
• Conduct AB testing and performance analysis.
• Build relationships with marketing teams and partners.

Skills

Marketing management

Digital marketing

CRM campaign management

AB testing

Relationship building

Education

Graduate of Business Administration, Engineering, Commerce, or Marketing

Tools

Microsoft Office

Job description

PepsiCo is seeking a marketing professional to enhance content engagement in the loyalty app in Saudi Arabia. Responsibilities include managing content marketing campaigns, CRM strategies, and conducting AB tests while building partnerships. The ideal candidate must be a graduate in Business Administration, Engineering, Commerce, or Marketing with at least 5 years of experience in marketing and strong digital competencies. A proactive and innovative mindset is essential for driving success in this role.