Growth Marketing Manager - Fintech & Payments (Remote)

Hala; Riyadh; Hybrid; SAR 180,000 - 300,000; Full time

Benefits offered by this job

Remote/hybrid work

Competitive pay

Learning stipend

Diversity of team

Shares possible

Career growth opportunities

Job summary

HALA is seeking an experienced Digital Marketing Manager in Saudi Arabia to lead HALA’s digital marketing and performance acquisition activities for payment products and services. You will drive the digital channel strategy, campaign performance, acquisition funnels, and budget optimization to maximize conversion, ROI, and sustainable growth.

The role requires 5–6 years of digital marketing experience, strong Google/Meta Ads and analytics skills, and fluency in Arabic and English.

Qualifications

• Bachelor’s degree in Marketing or related field; equivalent experience may be considered.
• 5–6 years of digital marketing, performance marketing, paid media, or related area.
• Strong hands-on knowledge of Google Ads, Meta Ads, SEM, paid social, retargeting, and digital analytics.
• Strong understanding of digital acquisition funnels, CAC, conversion optimization, attribution, and ROI measurement.
• Experience with web analytics and campaign measurement tools.
• Excellent communication in Arabic and English.

Responsibilities

• Develop and lead the digital marketing and paid acquisition strategy across SEM, paid social, display, and other relevant channels.
• Own digital acquisition performance across the funnel, from awareness and lead generation through conversion and activation.
• Manage digital marketing budgets and optimize channel allocation based on CAC, conversion, ROI, and business performance.
• Lead campaign planning, audience targeting, retargeting, and A/B testing to continuously improve performance.
• Oversee landing-page and conversion-funnel optimization in collaboration with Product, Creative, and Technology teams.
• Establish and monitor digital marketing KPIs, attribution, dashboards, and performance reporting.
• Partner with Product, Sales, Data, Creative, Marketing Operations, and Compliance to support product launches and growth initiatives.
• Identify new digital channels, technologies, and growth opportunities relevant to HALA’s customer and merchant segments.
• Ensure digital campaigns comply with HALA’s brand standards, internal policies, and applicable regulatory requirements.
• Manage and develop the Digital Marketing team and external agencies, ensuring effective execution and continuous capability development.

Skills

Google Ads

Meta Ads

SEM

Paid social

Retargeting

Digital analytics

Education

Bachelor’s degree in Marketing

Job description

HALA is seeking an experienced Digital Marketing Manager in Saudi Arabia to lead HALA’s digital marketing and performance acquisition activities for payment products and services. You will drive the digital channel strategy, campaign performance, acquisition funnels, and budget optimization to maximize conversion, ROI, and sustainable growth.

The role requires 5–6 years of digital marketing experience, strong Google/Meta Ads and analytics skills, and fluency in Arabic and English.