Growth-Driven Digital Marketing Lead | Remote & Equity

Hala group; Riyadh; Hybrid; SAR 180,000 - 260,000; Full time

Benefits offered by this job

Remote, in-office and hybrid work

Competitive compensation including defi

Annual learning stipend

Diverse, multinational team

Autonomy and mentoring

Job summary

HALA is a leading fintech in the MENAP region. HALA seeks a Digital Marketing Manager to lead digital marketing and performance acquisition across payment products and services, owning channel strategy, campaign performance, and budget optimization to maximize conversion and ROI.

You will collaborate with Product, Sales, Data, Creative, and Compliance to drive growth, monitor KPIs, and identify new channels, while navigating KSA regulatory requirements.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 5–6 years in digital marketing or related area.
• Experience with fintech/payments is preferred.
• Strong Arabic and English communication.

Responsibilities

• Develop and lead digital marketing and paid acquisition strategy across SEM, paid social, display, and other relevant channels.
• Own digital acquisition performance across the funnel, from awareness and lead generation through conversion and activation.
• Manage digital marketing budgets and optimize channel allocation based on CAC, conversion, ROI, and business performance.
• Lead campaign planning, audience targeting, retargeting, and A/B testing to continuously improve performance.
• Oversee landing-page and conversion-funnel optimization in collaboration with Product, Creative, and Technology teams.
• Establish and monitor digital marketing KPIs, attribution, dashboards, and performance reporting.
• Partner with Product, Sales, Data, Creative, Marketing Operations, and Compliance to support product launches and growth initiatives.
• Identify new digital channels, technologies, and growth opportunities relevant to HALA’s customer and merchant segments.
• Ensure digital campaigns comply with HALA’s brand standards, internal policies, and applicable KSA regulatory requirements.
• Manage and develop the Digital Marketing team and external agencies, ensuring effective execution and continuous capability development.

Skills

Google Ads

Meta Ads

SEM

Paid Social

Retargeting

Digital Analytics

Conversion Rate Optimization

A/B Testing

Analytics Tools

Arabic-English Commun.

Education

Bachelor’s degree in Marketing

Tools

GA/GA4

Campaign Measurement Tools

Job description

HALA is a leading fintech in the MENAP region. HALA seeks a Digital Marketing Manager to lead digital marketing and performance acquisition across payment products and services, owning channel strategy, campaign performance, and budget optimization to maximize conversion and ROI.

You will collaborate with Product, Sales, Data, Creative, and Compliance to drive growth, monitor KPIs, and identify new channels, while navigating KSA regulatory requirements.