Growth‑Driven Fintech Digital Marketing Manager

Hala; Saudi Arabia; Hybrid; SAR 180,000 - 300,000; Full time

Benefits offered by this job

Shares potential

Hybrid work setup

Job summary

HALA is seeking a Digital Marketing Manager to own HALA's digital channel strategy, campaign performance, acquisition funnels and budget optimization for sustainable growth across payment products and services.

The role requires 5-6 years in digital marketing, strong knowledge of Google Ads, Meta Ads, SEM and analytics, and the ability to lead cross-functional teams in a fintech environment across the MENAP region.

Qualifications

• 5-6 years of experience in digital marketing, performance marketing, paid media, or a related area.
• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or a related field.
• Equivalent years of relevant experience may be considered in lieu of formal education.

Responsibilities

• Develop and lead the digital marketing and paid acquisition strategy across SEM, paid social, display and other relevant channels.
• Own digital acquisition performance across the funnel from awareness and lead generation through conversion and activation.
• Manage digital marketing budgets and optimize channel allocation based on CAC, conversion, ROI and business performance.
• Lead campaign planning, audience targeting, retargeting and A/B testing to continuously improve performance.
• Oversee landing-page and conversion-funnel optimization in collaboration with Product, Creative and Technology teams.
• Establish and monitor digital marketing KPIs, attribution dashboards and performance reporting.
• Partner with Product, Sales, Data, Creative, Marketing Operations and Compliance to support product launches and growth initiatives.
• Identify new digital channels, technologies and growth opportunities relevant to HALA’s customer and merchant segments.
• Ensure digital campaigns comply with HALA’s brand standards, internal policies and applicable KSA regulatory requirements.
• Manage and develop the Digital Marketing team and external agencies ensuring effective execution and continuous capability development.

Skills

Google Ads

Meta Ads

SEM

Paid social

Retargeting

Digital analytics

Acquisition funnels

CAC

Conversion optimization

Attribution

A/B testing

ROI measurement

Web analytics

Campaign measurement

Analytical thinking

Arabic & English

Education

Bachelor’s degree in Marketing

Tools

None

Job description

HALA is seeking a Digital Marketing Manager to own HALA's digital channel strategy, campaign performance, acquisition funnels and budget optimization for sustainable growth across payment products and services.

The role requires 5-6 years in digital marketing, strong knowledge of Google Ads, Meta Ads, SEM and analytics, and the ability to lead cross-functional teams in a fintech environment across the MENAP region.