Location: Riyadh, Saudi Arabia
Job Category: Sales & Marketing; Information Technology (IT) & Software; Business Development; Creative, Design & Media
Job Overview
Setup.sa is seeking a technically driven Growth Hacking Specialist (Digital Growth Specialist) to join its Growth & Technical Marketing Department in Riyadh, Saudi Arabia. This full-time, on-site opportunity is suitable for fresh graduates and professionals with up to two years of practical experience who want to build a career at the intersection of programming, digital marketing, data analytics, artificial intelligence, and sales.
Setup.sa is a Saudi consulting firm specializing in softlanding and market entry solutions for international companies. The company helps businesses establish and manage their operations in Saudi Arabia through practical, technology-driven, and cost-efficient solutions. The selected candidate will contribute to growth initiatives designed to attract qualified leads, improve customer acquisition, optimize conversion rates, and support the launch of a new product in the local market.
Unlike a traditional digital marketing position, this role focuses on building measurable and automated growth systems. The successful candidate will use Python, AI tools, SEO, Google Ads, CRM automation, content production, and rapid experimentation to identify opportunities and improve business performance. This position offers hands‑on professional development, technical training through practical experience, and opportunities to develop expertise in growth marketing, marketing automation, analytics, and product development.
Key Responsibilities
- Plan, execute, monitor, and optimize social media advertising campaigns to attract qualified prospects and improve campaign performance.
- Manage Google Ads campaigns, configure conversion tracking, analyze results, and optimize advertising expenditure.
- Improve website visibility through on-page SEO, technical SEO, keyword research, content optimization, and website performance monitoring.
- Build automated email marketing campaigns, including audience segmentation, email sequences, A/B testing, and conversion optimization.
- Create and publish high‑quality content across relevant digital channels in alignment with lead generation and business growth objectives.
- Edit images and videos for advertising campaigns, social media posts, landing pages, and other digital marketing materials.
- Conduct market research, competitor analysis, social listening, and audience research to identify growth opportunities.
- Build and automate CRM workflows covering lead capture, qualification, nurturing, follow‑up, and conversion.
- Maintain and optimize website performance, integrations, tracking systems, landing pages, and conversion journeys.
- Use Claude.ai and other AI‑powered tools for research, content development, data analysis, prototyping, and repetitive‑task automation.
- Develop Python scripts and internal tools to collect, clean, process, and analyze data, automate reporting, and integrate systems.
- Design and conduct growth experiments, evaluate measurable outcomes, discontinue ineffective approaches, and scale successful initiatives.
- Develop dashboards to monitor traffic, lead generation, lead quality, acquisition costs, conversion rates, and revenue performance.
Education and Experience
- Recent graduate from a college of Information Technology or an equivalent technical discipline.
- Zero to two years of practical professional experience.
- Strong interest in digital growth, technical marketing, programming, automation, and data‑driven decision‑making.
Technical Skills
- Strong practical Python programming skills, including automation, API integration, data processing, and development of simple internal tools.
- Basic understanding of SEO, including on‑page optimization, technical SEO, keyword research, and performance tracking.
- Basic knowledge of Google Ads, advertising campaign management, conversion tracking, and optimization.
- Practical familiarity with Claude.ai and its tools for research, writing, analysis, and automation.
- Ability to use image and video editing software to produce professional digital content.
- Willingness to learn photography to support content production when required.
- Excellent written and spoken English.
Professional Skills and Work Requirements
- Ability to work on‑site at the company’s offices in Riyadh, Saudi Arabia.
- Strong self‑learning skills and the ability to experiment, adapt, and work in a fast‑paced environment.
- A data‑driven mindset, with decisions based on measurable results and performance metrics.
- Strong discipline in daily execution, follow‑up, and attention to detail.
- Willingness to work additional hours when required to meet business objectives.
- Ability to handle ambiguity and take responsibility in a growing business environment.
Preferred Skills
The following skills are advantageous but not mandatory:
- Practical experience managing social media advertising campaigns or developing landing pages.
- Familiarity with Google Analytics 4, Google Search Console, Looker Studio, Meta Ads, SEO platforms, and marketing automation tools.
- Experience with CapCut, Adobe Premiere Pro, Photoshop, Canva, or similar creative software.
- Basic knowledge of HTML, CSS, or content management systems.
- Familiarity with UTM parameters, tracking pixels, conversion events, and digital customer journeys.
- A demonstrated interest in entrepreneurship, growth strategy, and product development.
Salary, Benefits & Career Growth
The employer has not specified a salary range or compensation package for this position.
The role offers several professional development opportunities:
- Practical learning: Build a growth engine from the ground up instead of focusing exclusively on routine marketing tasks.
- Cross‑functional experience: Develop skills across programming, digital marketing, data analytics, artificial intelligence, and sales.
- Product launch exposure: Participate directly in introducing a product to the Saudi market and measuring its commercial performance.
- Broad responsibility: Gain hands‑on experience with growth initiatives and business‑critical projects from the beginning.
- Technical development: Strengthen Python programming, marketing automation, SEO, analytics, advertising, and conversion optimization skills.
- Career progression: Build a foundation for future opportunities in growth marketing, growth engineering, performance marketing, marketing technology, and digital analytics.
Candidates should note that this is a high‑intensity position intended for individuals who are comfortable with a fast pace, pressure, and substantial responsibility in exchange for accelerated learning and practical impact. It may not suit applicants seeking strictly fixed working hours or narrowly defined duties.
Employment Details
- Job Title: Growth Hacking Specialist (Digital Growth Specialist)
- Employment Type: Full‑time
- Work Arrangement: On‑site
- Location: Riyadh, Saudi Arabia
- Department: Growth & Technical Marketing
- Experience Level: Fresh graduate to 2 years
- Company: Setup.sa