Group Marketing Manager

Alsulaiman Group; Jeddah; On-site; SAR 200,000 - 300,000; Full time

Job summary

A leading investment group in Saudi Arabia is seeking a Group Marketing Manager. This role involves developing and overseeing the group-wide marketing strategy, ensuring brand growth through integrated marketing, and collaborating with stakeholders. The ideal candidate will have a Bachelor's degree in Marketing, at least 8 years of experience in marketing leadership, and a strong understanding of the Saudi Arabian market. This position offers an opportunity to shape marketing initiatives and influence brand strategies in a dynamic environment.

Benefits

Dynamic work environment

Leadership development opportunities

Qualifications

• 8+ years of marketing experience with several years in leadership.
• Proven track record in integrated marketing strategies.
• Strong understanding of the Saudi Arabian market.

Responsibilities

• Develop and oversee group marketing strategy.
• Lead and mentor marketing teams across the group.
• Monitor digital performance and trends for optimization.

Skills

Strategic marketing leadership

Brand management

Digital marketing

Stakeholder management

Analytical skills

Communication skills

Education

Bachelor’s degree in Marketing or Business Administration

Master’s degree (MBA or equivalent)

Tools

Marketing technology platforms

CRM systems

Job description

Since 1983, Alsulaiman Group has transformed from a single bold investment into a dynamic force behind some of the region’s most trusted and impactful brands.

Guided by the legacy of H.E. Sheikh Abdullah Bin Sulaiman AlHamdan and driven by the visionary leadership of H.E. Dr. Ghassan Alsulaiman, the Group has redefined what it means to build businesses with purpose.

Today, it stands as a leading investment group with a portfolio of nine companies, each addressing key gaps in the regional market while shaping industries and elevating customer experiences.

Purpose

To define, lead, and oversee Alsulaiman Group’s (ASG) group-wide marketing strategy across all portfolio entities. The role is responsible for driving brand growth and commercial performance through integrated marketing, data-driven decision-making, and consistent brand positioning. The Group Marketing Manager provides leadership, direction, and governance to marketing leaders across the group, while partnering with executive leadership to align initiatives with business objectives and growth strategies.

Accountabilities

Strategic Marketing Leadership

• Develop and oversee the execution of ASG’s group marketing strategy, ensuring alignment with group’s and brand’s objectives, brand architecture, and growth priorities.
• Act as a strategic partner to the executive team and business unit leaders on insights, brand & marketing strategy, and go-to-market planning.
• Establish governance, frameworks, and standards for marketing planning, brand management, and campaign execution across all portfolio companies.
• Lead, mentor, and manage group and brand-level marketing teams, ensuring consistent, high-quality, and performance-driven marketing delivery.

Brand Strategy & Portfolio Management

• Define and oversee group brand architecture, positioning, and value propositions across all ASG brands.
• Ensure brand consistency while allowing flexibility for individual brand identities and market needs.
• Guide brand development initiatives, including launches, rebranding, and portfolio optimization.
• Safeguard brand equity and ensure alignment with corporate values and long-term strategy.

Integrated Marketing & Campaign Management

• Oversee the planning and execution of integrated marketing campaigns across ATL, BTL, digital, social, and experiential channels.
• Ensure marketing initiatives are insight-led, customer-centric, and aligned with commercial objectives.
• Collaborate with different business units to support revenue growth, customer acquisition, and retention.
• Drive innovation in campaign design, content, and channel mix to maximize impact and ROI.

Digital Marketing, Data & MarTech

• Lead digital marketing strategy across the group, including performance marketing, social media, CRM, and e-commerce enablement.
• Leverage data, analytics, and AI-enabled marketing tools to drive personalization, targeting, and optimization.
• Oversee marketing technology platforms, ensuring effective adoption, integration, and governance.
• Monitor digital performance and emerging trends to continuously enhance and optimize future plans.
• Translate data and insights into actionable strategies for brand positioning, product development, and marketing effectiveness.
• Monitor competitive landscape, consumer behavior, and market dynamics to inform strategic decisions.
• Establish a robust insights with support of market research capability across the group.

Stakeholder Collaboration & Agency Management

• Manage relationships with external agencies, media partners, and vendors to ensure high-quality delivery and cost efficiency.
• Collaborate cross-functionally with communications, customer engagement, sales, and operations to ensure alignment and integrated execution.
• Ensure clear communication, accountability, and performance management across internal and external stakeholders.

Measurement, Reporting & Performance Management

• Define group-wide marketing KPIs and performance frameworks.
• Track, analyze, and report marketing effectiveness, ROI, and brand health to executive leadership.
• Continuously evaluate and optimize marketing investments and activities to improve efficiency and impact.
• Ensure compliance with governance standards, budget controls, and brand guidelines.

Qualifications and Experience

• Bachelor’s degree in marketing, Business Administration, or a related field; Master’s degree (MBA or equivalent) preferred.
• Minimum of 8 years’ experience in marketing, with several years in a leadership role.
• Proven experience in developing and executing integrated marketing strategies across multiple brands or business units.
• Strong experience in the Saudi Arabian market, with deep understanding of local consumers, culture, market dynamics and media.
• Demonstrated expertise in brand management, digital marketing and media, performance marketing, and data-driven decision-making.
• Experience working with agencies, media partners, and marketing technology platforms.
• Strong analytical, strategic thinking, and commercial acumen.
• Excellent leadership, stakeholder management, and cross-functional collaboration skills.
• Strong communication and presentation skills.
• Fluent in Arabic and English, both written and verbal.