Director - Sales and Marketing (Hospitality)

Qiddiya Investment Company; Riyadh; On-site; SAR 700,000 - 1,000,000; Full time

Job summary

Qiddiya Investment Company in Saudi Arabia seeks a Cluster Director of Sales & Marketing to lead the commercial strategy across a multi-property hotel portfolio, guiding pre-opening, branding, and revenue growth.

You will work with ownership, operators, and government partners to optimize occupancy, ADR, RevPAR, and market share while building sustainable revenue streams.

Qualifications

• Experience leading sales, marketing, and commercial functions within hotel portfolios.
• Proven pre-opening and launch experience.
• Strong performance in occupancy, ADR, RevPAR, and revenue growth.
• Ability to translate market intelligence into strategy.
• Experience in Saudi Arabia or GCC hospitality desirable.

Responsibilities

• Develop and execute cluster-wide commercial strategy.
• Lead pre-opening commercial activities.
• Drive sales, marketing, and distribution performance.
• Manage stakeholder relationships with ownership and authorities.
• Lead a high-performing cluster sales team.
• Oversee marketing and brand positioning.

Skills

Sales leadership

Marketing strategy

Revenue growth

Negotiation

Stakeholder management

Tools

CRM systems

Digital marketing platforms

Job description

Reporting directly to the Cluster General Manager the Cluster Director of Sales amp Marketing will serve as the senior commercial leader responsible for developing and executing the sales marketing distribution and revenue growth strategies across a portfolio of hotels This role extends beyond traditional hotel sales leadership It requires a strategic commercial mindset capable of managing multiple brands and hotel positioning ensuring each property achieves its market potential while contributing to the overall success of the cluster The successful candidate will lead all commercial functions through pre-opening launch and stabilization phases working closely with Revenue Management Operations Ownership and Corporate stakeholders to maximize revenue performance market share and long-term asset value As a key member of the Cluster Executive Committee you will play a critical role in establishing the commercial foundations of the hotels driving business demand building strategic partnerships and creating sustainable revenue streams across diverse customer segments.

Key Responsibilities

Commercial Strategy amp Business Development

Develop and execute a cluster-wide commercial strategy that drives revenue growth market share profitability and long-term asset value Establish individual positioning strategies for each hotel based on its target market customer profile and business objectives Drive occupancy ADR RevPAR and total hotel revenue performance across the portfolio Identify emerging market opportunities demand trends and competitive developments to strengthen the market position of each property Support annual budgeting forecasting business planning and long-term commercial strategy development

Pre-Opening Commercial Leadership

Lead all commercial pre-opening activities across the hotel cluster Develop and execute pre-opening sales marketing digital and distribution strategies Establish market awareness and demand generation plans prior to opening Build account pipelines and secure key corporate leisure government MICE and wholesale business opportunities ahead of launch Develop opening campaigns launch events and public relations initiatives to establish market presence Ensure all sales systems distribution channels marketing platforms collateral and CRM tools are fully operational prior to opening

Sales Leadership

Lead and inspire a high-performing cluster sales team focused on delivering measurable business results Develop and maintain relationships with key corporate clients government entities travel agencies DMCs event planners airlines and tourism partners Drive account acquisition account management and market penetration strategies across multiple segments Establish sales targets performance metrics and business development plans for the commercial team Ensure effective management of local regional and international sales opportunities

Marketing amp Brand Positioning

Oversee the development and execution of integrated marketing strategies across all hotels Ensure each hotel maintains a clear and differentiated market position aligned with its brand and target audience Lead digital marketing social media content PR partnerships and promotional campaigns Drive brand awareness customer acquisition and direct booking growth Monitor marketing performance and optimize investment to maximize return on spend

Stakeholder amp Partnership Management

Build strong relationships with ownership operators tourism authorities event organizers and strategic partners Represent the hotel cluster at industry events trade shows roadshows and networking activities Identify partnership opportunities that support revenue growth and market visibility Provide regular commercial updates and strategic recommendations to senior leadership and ownership

Team Leadership amp Performance

Recruit develop and mentor a best-in-class commercial team Foster a culture of accountability innovation collaboration and continuous improvement Establish succession plans and talent development programs Promote cross-selling opportunities and collaboration across all hotels within the cluster Drive commercial performance through data-driven decision-making and ongoing coaching

The successful candidate will be a commercially focused, entrepreneurial, and highly strategic leader with a proven track record of driving business performance across multiple hotels, brands, or market segments. You will bring: Significant experience leading sales, marketing, and commercial functions within hotel portfolios, clusters, or multi-property environments. Proven pre-opening experience, including commercial launch strategy, demand generation, and market activation. Strong understanding of multiple hotel market segments including corporate, leisure, group, government, events, and tourism-driven demand. Demonstrated success in driving occupancy, ADR, RevPAR, market share, and revenue growth. Strong expertise in sales leadership, digital marketing, distribution, and revenue optimization. Exceptional business acumen with the ability to translate market intelligence into actionable commercial strategies. Strong leadership skills with the ability to inspire, mentor, and develop high-performing commercial teams. Excellent communication, negotiation, presentation, and stakeholder management skills. Experience within Saudi Arabia or the GCC hospitality market is highly desirable. Experience managing commercial functions for mixed-brand, multi-property, or destination based hospitality developments will be highly regarded.