Director of Marketing

Accor; Jeddah; Hybrid; SAR 400,000 - 700,000; Full time

Job summary

SO Jeddah seeks a senior marketing leader to shape and execute a bold strategy for elevating the brand and market position. You will drive integrated campaigns, digital presence, and partnerships to boost awareness, engagement, and revenue.

You will collaborate with Sales, Revenue Management and Operations to maximize performance, manage budgets, and guide a high-performing team. Experience in luxury hospitality and the Saudi market is highly desirable.

Qualifications

• 7+ years of marketing experience including leadership roles
• Proven success in luxury hospitality or premium consumer brands
• Strong expertise in digital marketing, social media, PR, content, and brand storytelling
• Experience leading integrated campaigns, partnerships, and high-impact brand activations
• Saudi market experience is highly desirable
• Proficiency with CRM, analytics platforms

Responsibilities

• Shape and execute the marketing strategy to elevate SO Jeddah's brand presence and market position
• Lead bold integrated campaigns that drive awareness, engagement and revenue
• Oversee brand digital, social, PR, content, and partnerships
• Collaborate with Sales, Revenue Management and Operations to maximize commercial performance
• Drive the hotel’s digital presence across web, social, CRM and paid media channels
• Identify market opportunities and audience insights to keep SO ahead of the curve
• Build relationships with media influencers, creatives and brand partners
• Manage the marketing budget ensuring impactful investments and ROI
• Track performance, analyze results and optimize campaigns based on data
• Champion storytelling through content, photography, videography and brand experiences
• Lead and develop a high-performing marketing team
• Create partnerships and collaborations to enhance visibility, relevance and revenue
• Ensure activities align with SO brand standards and business objectives
• Drive guest engagement, loyalty and brand advocacy through innovative initiatives
• Support additional projects as required by hotel leadership

Skills

Digital marketing

Brand storytelling

Integrated campaigns

Budget management

Leadership

Stakeholder management

Social media

Content creation

Education

Bachelor's degree in Marketing/Communications/Business

Tools

CRM software

Job description

What You Will Create

• Shape and execute the marketing strategy to elevate SO Jeddah s brand presence and market position
• Lead bold integrated campaigns that drive awareness engagement and revenue
• Oversee brand digital social media PR content and partnerships
• Collaborate with Sales Revenue Management and Operations to maximize commercial performance
• Drive the hotel s digital presence across web social CRM and paid media channels
• Identify emerging trends audience insights and market opportunities to keep SO ahead of the curve
• Build relationships with media influencers creatives and key brand partners
• Manage the marketing budget ensuring impactful investments and strong ROI
• Track performance analyze results and optimize campaigns based on data and insights
• Champion compelling storytelling through creative content photography videography and brand experiences
• Lead inspire and develop a high-performing marketing team
• Create partnerships and collaborations that enhance visibility relevance and revenue
• Ensure all activities align with SO brand standards and business objectives
• Drive guest engagement loyalty and brand advocacy through innovative marketing initiatives
• Support additional projects and priorities as required by hotel leadership

Company Description

SO is a coveted collection of hotels rooted in the world of fashion Making its stylish debut on the global hotel scene in 2011 SO continues to command attention with its avant-garde design and creative approach to the world of luxury

Qualifications

• Bachelor s degree in Marketing Communications Business or a related field
• 7 years of marketing experience including leadership roles within luxury hospitality lifestyle or premium consumer brands
• Proven success in building brands driving demand and delivering commercial results
• Strong expertise in digital marketing social media PR content and brand storytelling
• Experience leading integrated campaigns partnerships and high-impact brand activations
• Commercially minded with strong analytical and budget management skills
• Exceptional leadership communication and stakeholder management capabilities
• Creative thinker with a passion for culture trends and guest engagement
• Strong project management skills with the ability to thrive in a fast-paced environment
• Experience in the Saudi Arabian market is highly desirable
• Pre-opening and luxury lifestyle hospitality experience is a plus
• Proficiency with CRM marketing and analytics platforms

Bachelor's degree in Marketing, Communications, Business, or a related field.7+ years of marketing experience, including leadership roles within luxury hospitality, lifestyle, or premium consumer brands.Proven success in building brands, driving demand, and delivering commercial results.Strong expertise in digital marketing, social media, PR, content, and brand storytelling.Experience leading integrated campaigns, partnerships, and high-impact brand activations.Commercially minded with strong analytical and budget management skills.Exceptional leadership, communication, and stakeholder management capabilities.Creative thinker with a passion for culture, trends, and guest engagement.Strong project management skills with the ability to thrive in a fast-paced environment.Experience in the Saudi Arabian market is highly desirable.Pre-opening and luxury lifestyle hospitality experience is a plus.Proficiency with CRM, marketing, and analytics platforms.