Deputy Manager / Manager - Marketing

One World International School Riyadh; Riyadh; On-site; SAR 279,000 - 446,000; Full time

Job summary

One World International School Riyadh is seeking a strategic Marketing leader to steer the global marketing function and support market expansion for the group of schools.

You will partner with regional and international teams to design integrated programs, manage budgets, and deliver measurable impacts through digital channels, events, and content.

Qualifications

• Post Graduate in Business Management specialising in Marketing.
• 6+ yrs of work experience (at least 2+ yrs with an Educational Institution).
• Experience in multi-cultural environments with companies in different Geos.
• Working knowledge of the latest marketing trends.
• Experience managing medium to large diverse teams.

Responsibilities

• Lead the marketing team in the geography.
• Develop integrated marketing programs and campaigns to build the Group brands, drive consideration and generate leads across the Group Schools.
• Collaborate with local & global teams to deliver the integrated marketing strategy.
• Lead development and implementation of Marketing policies and procedures in the Geo.
• Work with sales teams to ensure timely lead follow-up.
• Build monthly Content Calendar with clear KPI to measure activity effectiveness.
• Track, analyse and report campaign performance using analytics tools.

Skills

Marketing leadership

Integrated marketing

Digital marketing

Content calendar

SEO

Analytics

Education

Post Graduate in Business Management specialising in Marketing

Tools

Google Analytics

Google Search Console

HubSpot

Job description

The role holder is responsible for providing leadership to the Marketing function and supporting the Associate Director, Marketing in developing marketing strategies, policies and procedures globally.

• Leads the marketing team in the geography


• Develop integrated marketing programs and campaigns to build the Group brands, drive consideration and generate leads across for the Group Schools.


• Collaborate with local & global teams of brand, digital marketing, events, content, communications, designers, product managers, sales, and external influencers and agencies to deliver the integrated marketing strategy


• Leads the development and implementation of Marketing policies and procedure in the Geo


• Work with the sales and sales support teams to ensure leads are followed up with in a timely manner


• Work with the Social Media team to build monthly Content Calendar and have clear KPI to measure effectiveness of activity


• Champion the latest marketing trends, technologies and marketing platforms to support go-to-market efforts


• Track and evaluate the impact of marketing programs in achieving their stated objectives, report on results and optimise future campaigns


• Partner with global teams to share knowledge, develop best practices and achieve efficiencies to contribute to a one-GSF presence worldwide


• Manage partners and agencies to drive and deliver effective marketing programs mapped to business objectives


• Track, analyze and report the success of those campaigns and events with tools such as Google Analytics, Google Search Console, HubSpot and other social media tracking tools


• Establish best practices in digital marketing across functions like SEO, Performance Marketing, Social Media, Digital Content and UX/UI


• Continually drive for team development and learning opportunities


• Supports the design and delivery of Marketing priorities and organizational strategies in line with the organization’s business plans

Requirements

• Post Graduate in Business Management specialising in Marketing


• 6+yrs of work exp (at least 2+yrs with an Educational Institution)


• Should have experience working in multi cultural environment with companies in different Geos


• Should have working knowledge of all latest trends in the field


• Should have managed medium to large diverse teams