CRM Specialist

Sweater; Riyadh; On-site; SAR 60,000 - 80,000; Full time

Benefits offered by this job

Opportunities for growth and professional development

Dynamic and collaborative work environment

Job summary

Sweater is seeking a passionate CRM Specialist to manage customer relationship strategies aimed at enhancing retention and loyalty. In this role, you'll analyze customer data, design targeted campaigns, and collaborate with various teams to optimize customer experiences.

The ideal candidate will have experience with CRM tools such as CleverTap and Braze, along with strong analytical and communication skills. Sweater offers a dynamic work environment with opportunities for professional growth.

Qualifications

• Proven experience in CRM management and marketing automation.
• Experience in designing customer journeys and lifecycle campaigns.
• Strong analytical and problem-solving skills.

Responsibilities

• Manage and implement CRM strategies to increase customer retention.
• Analyze customer data to identify segments and user behavior.
• Design and execute customer journeys and campaigns.

Skills

CRM management

Analytical skills

Communication

Collaboration

Education

Bachelor’s degree in Marketing, Business Administration, Data Analytics

Tools

CleverTap

Braze

WebEngage

Job description

We are looking for a passionate CRM Specialist to manage and execute customer relationship strategies that enhance retention, loyalty, and engagement. The ideal candidate will be data-driven, detail-oriented, and experienced in CRM tools such as CleverTap, Braze, or WebEngage.

You’ll play a key role in building personalized customer journeys, analyzing performance, and optimizing campaigns to deliver exceptional customer experiences.

Key Responsibilities

• Manage and implement CRM strategies to increase customer retention and improve loyalty.
• Analyze customer data to identify segments and understand user behavior.
• Design and execute customer journeys and lifecycle campaigns using platforms like CleverTap, Braze, or WebEngage.
• Prepare weekly and monthly analytical reports to evaluate campaign performance and insights.
• Collaborate closely with Marketing, Tech, and Customer Service teams to enhance the overall customer experience.
• Conduct A/B testing before campaign launches to ensure message accuracy and timing effectiveness.
• Continuously review and validate data within the CRM platform to ensure accuracy and resolve any issues.
• Propose creative and innovative ideas to boost customer engagement and retention.

• Bachelor’s degree in Marketing, Business Administration, Data Analytics, or related field.
• Proven experience in CRM management, marketing automation, or customer lifecycle marketing.
• Hands‑on experience with CRM platforms (e.g., CleverTap, Braze, WebEngage, or similar).
• Strong analytical and problem‑solving skills with the ability to interpret customer data.
• Excellent communication and collaboration skills.
• Attention to detail and a passion for improving the customer experience.

Why Join Sweater

At Sweater, we believe in building lasting customer relationships through data, creativity, and collaboration. You’ll be part of a forward‑thinking team that values innovation, ownership, and impact.

• Opportunities for growth and professional development
• Dynamic and collaborative work environment