Community Manager - Saudi National

twentysix; Riyadh; On-site; SAR 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Flexible accommodations on request

Job summary

VML, part of WPP, is seeking a Saudi-based Community Manager to join our Studio X team. You’ll oversee social media presence across the Kingdom, acting as the voice of brand partners in fast-paced digital environments.

Fluency in Saudi Arabic and English is essential, with 2+ years in social media or digital community roles. Experience in FMCG or retail is a plus, and you’ll thrive on culturally relevant, community-driven content.

Qualifications

• Based in Saudi Arabia with deep knowledge of the Saudi digital and cultural landscape.
• Fluency in Saudi Arabic and English, both written and spoken.
• 2+ years of experience in social media, community management, or digital engagement.
• Background in FMCG, retail or similar industries is a plus.
• Proven experience in developing always-on engagement strategies.
• Comfortable working in fast-paced, culturally sensitive environments.
• Experience with social listening and analytics tools to track sentiment and performance.

Responsibilities

• Guide platform content strategies rooted in cultural and platform insights.
• Partner with creative and strategy teams for always-on content that fuels fandom and cultural relevance.
• Develop platform-tailored content management across paid and organic channels.
• Identify trends and opportunities to inspire new content ideas and innovation.
• Engage audiences across social platforms with authentic voice.
• Respond to questions and nurture online communities per SLAs.
• Provide data-backed recommendations to improve strategy and performance.
• Collaborate with regional teams to align brand guidelines with market nuances.
• Support real-time content creation with creative, influencer and media teams.

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Who we’re looking for:

We are looking for a Saudi-based Community Manager to join our growing Studio X team. You’ll be the voice of some of the world’s most iconic brands, managing and nurturing their social media presence across the Kingdom of Saudi Arabia.

You’ll work at the intersection of culture, content and community, ensuring our brands remain relevant, engaged, and connected with their audience. If you are fluent in Saudi Arabic, passionate about local culture, and thrive in fast-paced digital environments, this role is for you.

What you’ll be doing:

Content Strategy & Execution

Guide fit-for-platform content strategies rooted in cultural and platform-specific insights.

Partner with creative and strategy teams to deliver always-on content that fuels fandom and cultural relevance.

Develop platform-tailored content management approaches across paid and organic channels.

Identify trends and opportunities to inspire new content ideas and innovation.

Community Engagement

Act as the brand’s voice, engaging authentically and promptly with audiences across social platforms.

Respond to questions, resolve concerns, and nurture online communities in line with SLAs.

Build meaningful, two-way conversations that deepen audience connection and brand love.

Reporting & Insights

Stay ahead of cultural trends, emerging conversations and local insights to shape engagement strategies.

Conduct social audits to ensure brand presence is optimized across platforms.

Provide data-backed recommendations to inform strategy and enhance performance.

Cross-Functional Collaboration

Collaborate with regional and local teams to align global brand guidelines with market nuances.

Support real-time content creation with creative, influencer and media teams.

What you’ll need:

Based in Saudi Arabia with deep knowledge of the Saudi digital and cultural landscape.

Fluency in Saudi Arabic and English, both written and spoken, with strong caption writing skills in both languages.

2+ years of experience in social media, community management, or digital engagement roles.

Background in FMCG, retail or similar industries is a plus.

Proven experience in developing always-on engagement strategies and managing live interactions.

Comfortable working in fast-paced, culturally sensitive environments.

Experience with social listening and analytics tools to track sentiment and performance.

Additional Competencies:

Social Media Expertise – Deep platform knowledge and audience behavior insight.

Cultural Sensitivity – Strong understanding of Saudi consumers and market trends.

Community Building – Skilled at fostering authentic engagement and dialogue.

Creative Writing – Ability to craft culturally relevant and compelling content.

Real-Time Execution – Agile, responsive and proactive in fast-moving digital environments.

Data-Driven Mindset – Able to interpret data and inform strategies effectively.

Team Collaboration – Strong communicator and collaborator across teams and markets.

#LI-EMEA

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information,please visit www.vml.com, andfollowalong on Instagram,LinkedIn, andX.