Business Development Manager

ICS Learn; Riyadh; On-site; SAR 180,000 - 300,000; Full time

Job summary

ICS Learn is seeking an experienced Business Development Manager to drive growth across the Middle East, focusing on corporate and individual markets. You will own B2B development, manage a portfolio of qualifications including CIPD and CMI, and play a key role in expanding ICS Learn's regional footprint.

You’ll prospect, nurture leads, manage a HubSpot pipeline, build relationships with decision-makers, coordinate with internal teams, and represent ICS Learn at industry events to boost brand

Qualifications

• Commercial mindset and ability to understand customer needs.
• 2–3 years B2B sales or business development experience.
• Strong relationship-building and communication skills.
• Ability to translate customer challenges into solutions.
• Entrepreneurial approach and proactive mindset.
• Excellent pipeline management and organisational skills.
• Ability to work in a fast-moving environment and be a team player.

Responsibilities

• Identify and develop new regional B2B opportunities across the Middle East.
• Generate new business via proactive prospecting and outbound sales.
• Manage incoming B2B and B2C leads and drive the sales process to conversion.
• Maintain a strong sales pipeline using HubSpot.
• Build relationships with key decision-makers and corporate clients.
• Oversee training needs and coordinate with internal teams for service delivery.
• Represent ICS Learn at industry events to raise brand awareness.
• Develop relationships with awarding organisations and industry stakeholders.
• Monitor market trends and provide updates on sales progress.

Skills

Commercial mindset

Customer understanding

Relationship building

Analytical problem-solving

Prospecting / outbound sales

Pipeline management

Team collaboration

B2B sales experience

Tools

HubSpot

Job description

ICS Learn is looking to strengthen its presence in the Middle East and expand its reach across both the corporate and individual markets.

We’re looking for an experienced and commercially driven Business Development Manager to play a key role in our continued regional growth. This is an opportunity to take ownership of business development activities, work with a well-established portfolio of CIPD, CMI and other professional qualifications, and make a real impact on our success in the region.

What You’ll Be Doing

• Identify and develop new B2B business opportunities across the region, targeting organisations of all sizes and industries.
• Generate new business through proactive prospecting, outbound sales activity, networking, referrals and other business development initiatives.
• Manage incoming B2B and B2C leads from marketing campaigns, awarding organisations and other channels, taking ownership of the sales process through to conversion.
• Build and manage a strong sales pipeline using HubSpot, ensuring opportunities are actively progressed and accurate records of sales activities and client interactions are maintained.
• Build and maintain relationships with key decision-makers, corporate clients and prospective individual customers, identifying opportunities for repeat business and account growth.
• Manage existing corporate accounts, overseeing ongoing training requirements and coordinating with internal teams to ensure smooth delivery of services.
• Take a consultative approach to sales by understanding clients’ learning and development needs and recommending suitable qualifications and training solutions from ICS Learn’s portfolio.
• Work closely with internal teams to support regional growth initiatives, marketing campaigns and the delivery of a positive customer experience.
• Represent ICS Learn at industry events, conferences and networking opportunities to increase brand awareness and generate new business.
• Develop and maintain relationships with awarding organisations and other industry stakeholders to strengthen ICS Learn’s position in the Middle East.
• Monitor market trends, competitor activity and emerging opportunities to support business development planning and regional growth.
• Provide regular updates on sales performance, pipeline development and progress against targets.

What We’re Looking For

You don’t need experience within the learning or education sector. We’re much more interested in your commercial mindset, ability to understand customers and appetite to develop new business.

Ideally, you’ll have:

• At least 2-3 years’ experience in a B2B sales or business development role.
• Experience prospecting for and developing new business opportunities.
• A strong desire to build a career in B2B sales and a genuine motivation to win new customers.
• Excellent relationship-building and communication skills.
• Strong analytical and problem-solving capabilities.
• The confidence to ask insightful questions and uncover the real challenges facing a customer.
• The ability to translate customer challenges into relevant solutions and compelling commercial propositions.
• An entrepreneurial approach – you’re comfortable trying new ideas, learning quickly and finding ways to create opportunities.
• Strong organisation and pipeline management skills.
• Resilience, curiosity and the ability to work effectively in a fast-moving environment.
• A collaborative mindset and enthusiasm for being part of a team that is being built from the ground up.