Business Banking Direct Sales Agent

BSF; Riyadh; On-site; SAR 133,920 - 200,880; Full time

Job summary

Banque Saudi Fransi (BSF) in Riyadh seeks a results‑oriented Business Banking Sales professional to acquire and onboard SME customers, promote BSF products, and hit annual targets while upholding regulatory compliance.

You will plan daily sales activities, develop a healthy pipeline, pursue NTB opportunities, and oversee onboarding, KYC, and documentation to ensure a seamless customer experience and lasting partnerships.

Qualifications

• 1 to 4 years of field-based, direct sales experience within KSA
• Experience in selling merchant acquiring solutions (POS), business accounts, payroll, lending is preferable
• Preference for candidates with experience in KSA SME market

Responsibilities

• Plan and execute daily sales activities to achieve assigned sales targets.
• Identify and acquire NTB customers through field sales activities and referrals.
• Build and maintain a healthy sales pipeline by identifying business opportunities within the assigned territory.
• Monitor market trends and share relevant market intelligence with the team leader.

Skills

Direct sales

NTB sales

KSA market

Customer relationship

Job description

Banque Saudi Fransi (BSF) is a leading financial institution built on a bold vision, to merge Saudi leadership with international standards, from day one, we have gone beyond conventional banking empowering ambition, enabling growth, and shaping lasting legacies.

BSF Values:

• We are BSF - Always putting the needs of our people, customers, shareholders and society ahead of our own personal agenda. We are a community that we defend and protect, always.
• True to ourselves, always - We are honest with one another, even at the risk of temporary disharmony. It is never personal.
• Us before me - We put ideas before ego and leverage the expertise of others.
• Keep it simple - We strive to make everything we do as simple as possible. We set our people up for success and then get out of their way. We only need to be asked one. We own it.
• Winning is fun - We seek to be number one in the hearts and minds of our people, customers and shareholders. We have limitless ambition and the drive to win.
• Think big, act quick - We think long-term in our decisions, but we make them quickly and have a bias towards action.
• Location: Riyadh

Job Description & Accountabilities

Summary

Acquire Business Banking customers through direct sales activities and promote the Bank's products and services. Build strong customer relationships, ensure high quality customer onboarding, achieve targets, and comply with all regulatory and internal control requirements.

Key Responsibilities

• Plan and execute daily sales activities, including customer visits, prospecting, and lead generation to achieve assigned sales targets.
• Identify and acquire new to bank (NTB) customers through field sales activities and referrals.
• Build and maintain a healthy sales pipeline by identifying business opportunities within the assigned territory.
• Monitor market trends and share relevant market intelligence with the team leader.

2. Product Uptake & Sales

• Promote and sell the bank's products and services based on customer needs.
• Drive the uptake of business accounts, POS terminals, payroll solutions, lending products, and other business banking solutions.
• Cross-sell suitable products to maximize customer value and increase product penetration (as required)
• Participate in sales campaigns, customer events, and promotional activities to increase product awareness and acquisition.
• Develop and maintain strong relationships with prospective and existing customers to generate repeat business and referrals.
• Clearly explain product features, benefits, pricing, and eligibility requirements to customers.
• Guide customers through the account opening and onboarding process while ensuring a seamless customer experience.
• Collect and verify customer documentation in line with bank and regulatory requirements.
• Ensure applications are complete and submitted accurately to minimize processing delays.
• Provide customers with accurate information and timely updates throughout the onboarding process.
• Receive customer feedback, resolve or escape issues as appropriate, and ensure timely follow-up.

4. Risk, Compliance & Governance

• Comply with all bank policies, procedures, regulatory requirements, and internal controls.
• Ensure customer due diligence (KYC) requirements are completed accurately before submitting applications.
• Maintain confidentiality of customer information, bank documents, and negotiable instruments.
• Report any operational, compliance, or fraud-related concerns in accordance with bank procedures.
• Maintain accurate sales records and complete all required reports on time.

Qualifications & Experience

• Minimum 1 to 4 years of field-based, direct sales experience within KSA, specifically in direct sales force
• Experience in selling merchant acquiring solutions (POS terminals), business bank accounts, payroll, lending, and NTB accounts is preferable
• Preference for candidates with experience in KSA SME market