Brand Marketing Manager

FlowOn; Saudi Arabia; On-site; SAR 180,000 - 280,000; Full time

Job summary

FlowOn is seeking a mobile-first Brand Marketing Manager to drive influencer-led brand activation across KSA and the wider MENA region. This hands-on role turns regional strategy into scroll-stopping content and strong creator partnerships, shaping the brand's daily social presence.

The role requires 5–8 years of hands-on experience in social media content or influencer marketing for consumer brands in MENA, with a proven portfolio of personal content and fluency in Arabic and English.

Qualifications

• 5–8 years hands-on experience in social media content or influencer marketing for a consumer brand in MENA.
• Portfolio or reel showing personally created content (not just managed), especially vertical video.
• Fluency in Arabic and English with strong written and verbal communication.

Responsibilities

• Execute the KSA social and content plan translating strategy into platform-native content across Instagram, TikTok, YouTube and LinkedIn.
• Shoot social-first content: short-form videos, reels, stories, on-location at events.
• Recruit, vet and manage influencer partnerships; negotiate deliverables and review output.
• Collaborate with events and B2B teams to turn influencer events into content and campaigns.
• Translate large-scale campaigns into content opportunities and track performance.

Skills

Social media marketing

Influencer marketing

Content creation

Bilingual Arabic & English

CapCut / Premiere editing

Education

Bachelor's degree in Marketing or related field

Tools

CapCut

Premiere Pro

Job description

About the Role

We re building our MENA marketing team and looking for a mobile-first content-first influencer-first Brand Marketing Manager to bring our brand to life across social platforms This is a hands-on execution role of the regional strategy that s owned by MENA marketing leadership You ll be on the ground turning that strategy into scroll-stopping content creator partnerships and day-to-day social presence

Key Responsibilities

• Execute the KSA social and content plan translating strategy into platform-native content across Instagram TikTok YouTube and LinkedIn
• Shoot social-first content short-form video reels stories behind-the-scenes - on location and at events
• Work closely with the social media team on content calendars scheduling and platform strategy
• Plan and execute photoshoots - vendor coordination shot lists on-site production
• Recruit vet and manage influencer partnerships identify talent negotiate deliverables review output nurture ongoing relationships
• Work with the Events team to turn influencer events into content - capture and distribute
• Support in building the collateral operation brand toolkit templates sales materials presentation decks signage
• Support partnership development with the B2B team - co-branded content partner marketing joint activations
• Translate large scale marketing campaigns into content opportunities
• Track performance report on what s working and feed learnings back to leadership
• Manage timelines and light budgets for the activities you own

What We re Looking for

• 5 8 years hands-on experience in social media content or influencer marketing ideally for a consumer brand in MENA
• A portfolio or reel of content you personally created not just managed vertical video especially
• Fluency in the MENA social landscape how TikTok Instagram Snapchat and YouTube behave differently here
• Strong instinct for trends and a bias for action
• Excellent written and verbal communication in Arabic and English
• Additional Nice To have
• Existing relationships with regional creators agencies or production talent Experience with paid social analytics tools or social listening
• Practical creator skills shooting and editing on CapCut Premiere or similar Good eye for pacing framing and sound
• 5 8 years hands-on experience in social media, content, or influencer marketing ideally for a consumer brand in MENA. A portfolio or reel of content you personally created (not just managed) vertical video especially. Fluency in the MENA social landscape how TikTok, Instagram, Snapchat, and YouTube behave differently here. Strong instinct for trends and a bias for action. Excellent written and verbal communication in Arabic and English.Additional Nice To haveExisting relationships with regional creators, agencies, or production talent.Experience with paid social, analytics tools, or social listening.Practical creator skills: shooting and editing on CapCut, Premiere, or similar.Good eye for pacing, framing, and sound.