Brand Manager

Wazefnecv; Riyadh; On-site; SAR 180,000 - 260,000; Full time

Job summary

Arabian Oud in Riyadh is seeking a Brand Manager to lead brand strategy, identity, and market positioning within the luxury perfume sector. You will drive the launch of new brands from strategy to market entry and manage a diverse brand portfolio with consistent messaging across channels.

The role requires 5+ years in brand management or luxury marketing, strong multi-channel campaign experience, and a proven ability to lead cross-functional teams toward common brand objectives.

Qualifications

• 5+ years in brand management, luxury marketing, or perfume/cosmetics/consumer goods
• Proven track record launching new brands from strategy to market
• Experience managing multiple brands or a portfolio
• Experience building luxury brand strategies and multi-channel campaigns (digital, retail, PR, influencers)
• Strong understanding of luxury consumer behavior and global trends

Responsibilities

• Develop and implement brand strategies, positioning, identity and target audience
• Lead the launch of new brands from planning through market entry
• Manage a brand portfolio ensuring consistent identity and objectives
• Oversee marketing, advertising, digital and social media campaigns
• Conduct market research and analyze consumer behavior and trends
• Collaborate with sales, production and development teams for consistent messaging
• Monitor performance indicators and prepare reports for senior management
• Lead and develop the brand and communications team

Skills

Brand management

Luxury marketing

Portfolio management

Digital marketing

Market research

Team leadership

Strategic planning

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing or related field

Job description

# Brand ManagerArabian Oud Full-timeAvailableApplying for the jobRiyadh ,Saudi ArabiaManagement and Business Jobs2027-04-302026-09-09## Job DetailsArabian Oud announces the availability of a Brand Manager position to work in Riyadh full-time from the company headquarters, according to the following details:## Job duties1. Developing and implementing brand strategies, positioning, identity, and target audience.2. Leading the launch of new brands from the planning and strategy stage through to market entry.3. Managing a portfolio of brands and ensuring consistency in their identity and objectives.4. Supervising marketing, advertising, digital and social media campaigns.5. Market research and analysis of consumer behavior, market trends and competitors.6. Collaborate with sales, production and development teams to ensure consistency in marketing messages.7. Monitoring performance indicators and preparing periodic reports for senior management.8. Leading and developing the brand and communications team.## Required conditions1. Bachelor's degree in Marketing, Business Administration, or a related field.2. At least 5 years of experience in brand management, luxury marketing, or the perfume, cosmetics, and consumer goods sector.3. Proven experience in launching new brands from the strategy stage to implementation.4. Experience in managing multiple brands or a portfolio of brands.5. Experience in building and implementing luxury brand strategies.6. Experience in multi-channel marketing campaigns, including digital marketing, retail, public relations, influencers and social media.7. A strong understanding of consumer behavior in the luxury goods sector and global market trends.