Brand & Campaign Lead — KSA Markets

Patchi; Riyadh; On-site; SAR 180,000 - 280,000; Full time

Job summary

Patchi in Saudi Arabia seeks an experienced Marketing Communications professional to lead local brand activation and day-to-day marketing tasks aligned with the global strategy.

You will drive social media calendars, PR plans, and events while ensuring consistent brand voice in Arabic and English, and delivering engaging content across channels. Budget oversight and performance analysis are part of the role.

Qualifications

• Bachelor’s degree in business administration, Marketing, Public Relations, Customer Service, or related field.
• Minimum of 4 years of experience in marketing in the Saudi market with focus on social media management and brand activations.
• Proven hands-on experience in executing marketing activations and campaigns.

Responsibilities

• Recommend and align with KSA Marketing Director on KSA MarCom strategy and plans in line with Global brand strategy.
• Manage and follow up on Local communication approaches, from Media planning/buying, to new launches and openings as well as PR & Event management.
• Deliver the social media calendar execution that drives brand awareness, recognition and engagement across relevant social media platforms.
• Execute PR plans: events, sponsorships, openings, along with the creation of suitable meeting occasions’ contexts to build buzz around the Brand.
• Generate and evaluate new ideas for promotions, articles, press releases, publicity, etc. and ensure coordination and consistency with internal marketing/advertising professionals.
• Working knowledge of tools like Adobe Illustrator and Canva for quick, minor design tasks.
• Lead on local customer understanding, market trends, competition, insights by being regularly in-touch with the market and sharing with the relevant Local and Global team members.
• Finalizes copywriting in Arabic & English for all communication requirements [press, e-commerce and online]
• Educate and enforce brand standards internally to maintain consistency of brand, editorial tone and style.
• Develop creative briefs for the internal creative team and external agencies to give clear direction for deliverables.
• Coordinate with the agency and other vendors to ensure any outsourced work is consistent, high quality, cost-effective, and reflects Patchi’s brand identity.
• Engage with fans and followers to build relationships with the communities and encourage engagement.
• Handle local customer inquiries and complaints with relevant team members to ensure high brand satisfaction.
• Manage approved budget diligently, update budget tracking sheet and report regularly on budget status.
• Drive sales; Analyze campaigns performance in terms of engagement and sales impact. Share reports and recommendations post campaign.
• Maintain deep knowledge about company’s products and keep up to date with any relevant changes.
• Comply with company policies and procedures.

Skills

Social media management

Brand activations

Event management

Copywriting

Budget management

Market research

Canva

Adobe Illustrator

Education

Bachelor’s degree in Marketing or related field

Tools

Adobe Illustrator

Canva

Job description

Patchi in Saudi Arabia seeks an experienced Marketing Communications professional to lead local brand activation and day-to-day marketing tasks aligned with the global strategy.

You will drive social media calendars, PR plans, and events while ensuring consistent brand voice in Arabic and English, and delivering engaging content across channels. Budget oversight and performance analysis are part of the role.