Bilingual PR Copywriter

Serviceplan Group Middle East; Jeddah; On-site; SAR 150,000 - 200,000; Full time

Job summary

A leading marketing agency in Jeddah is seeking a talented Bilingual PR Copywriter fluent in both Arabic (Fus'ha) and English. The ideal candidate will have experience creating impactful PR materials and developing communication strategies that enhance client visibility. Responsibilities include writing press releases, collaborating with clients, and maintaining media relationships. Candidates should possess a degree in communications and demonstrate strong writing skills. A background in the automotive industry and experience in agency settings are preferred.

Qualifications

• Proven experience as a PR Copywriter or in a related role, with a strong portfolio showcasing bilingual writing.
• Familiarity with PR strategies and best practices, particularly in an agency setting.
• Experience in an agency environment working with diverse clients.

Responsibilities

• Develop and maintain key message frameworks and narrative pillars for each client.
• Write, edit, and distribute press releases, media advisories, and other PR materials in both Arabic and English.
• Collaborate with Media Relations teams to ensure content is media-ready and journalist-aligned.

Skills

Fluency in Arabic (Fus'ha)

Fluency in English

Excellent writing skills

Strong organizational skills

Collaboration and communication

Education

Bachelor’s degree in Communications, Public Relations or related field

Job description

We are looking for a talented Bilingual PR Copywriter fluent in both Arabic (Fus'ha) and English to join our team. The ideal candidate will be experienced in creating impactful PR materials for various clients and adept at conveying messages that resonate with diverse audiences. You will play a crucial role in developing communications strategies that enhance our clients’ visibility and reputation.

Key Responsibilities

• Develop and maintain key message frameworks and narrative pillars for each client.
• Ensure tone-of-voice consistency across all PR materials and platforms.
• Support the development of executive thought leadership content, including op-eds.
• Adapt and localize global or regional content into market-relevant Arabic and English narratives (localization, not translation).
• Provide copy support during issues management and crisis communications, under senior guidance.
• Collaborate with Media Relations teams to ensure content is media-ready and journalist-aligned.
• Contribute to post-campaign analysis by assessing message resonance and narrative effectiveness.
• Write, edit, and distribute press releases, media advisories, and other PR materials in both Arabic (Fus'ha) and English.
• Craft engaging content for client pitches, presentations, and speeches tailored to specific audiences.
• Collaborate with account managers and clients to understand their communications needs and goals.
• Build and maintain relationships with journalists, media outlets, and influencers relevant to client industries.
• Monitor media coverage and analyze the effectiveness of PR campaigns, providing actionable insights to clients.
• Conduct research to inform content development and ensure relevance to current events and trends.
• Assist in organizing and promoting press events, including press conferences and media briefings.

Job Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.
• Proven experience as a PR Copywriter or in a related role, with a strong portfolio showcasing bilingual writing.
• Excellent writing skills in both Arabic (Fus'ha) and English, with meticulous attention to detail.
• Familiarity with PR strategies and best practices, particularly in an agency setting.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Excellent communication skills and the ability to collaborate effectively with teams and clients.

Preferred Qualifications

• Experience in an agency environment working with diverse clients.
• Automotive Industry is preferable.
• Understanding of social media trends and their impact on public relations efforts.
• Proficiency in media monitoring tools and content management systems.
• Saudi Dialect is a plus.