Performance Marketing Architect

Link x Talent; Doha; On-site; QAR 120,000 - 240,000; Full time

Job summary

Link x Talent in Doha is seeking a highly analytical Digital Marketing & Performance Specialist to drive traffic, engagement, and revenue across digital channels through structured experimentation and data-driven optimization.

The role requires expertise in paid media across Google Ads, Meta, LinkedIn, TikTok, and more, plus strong analytics, audience insights, and collaboration with Sales and Product to maximize advertiser performance.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 4–6 years in performance marketing or digital growth roles.
• Proven experience managing paid advertising budgets with measurable ROI.
• Strong understanding of ad auction systems and optimization mechanics.
• Advanced knowledge of analytics and performance tracking tools.
• Experience in marketplaces, classifieds, or e‑commerce environments preferred.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn, TikTok and others.
• Manage bidding strategies (CPC, CPM, CPA) for cost efficiency and performance.
• Improve Quality Score and engagement metrics; reduce CPA and increase ROAS.
• Analyze campaign data with analytics tools and report KPIs (CTR, CPA, ROAS, CAC, LTV).
• Collaborate with Sales and Product to maximize advertiser performance.

Skills

Performance marketing

Paid media management

Data analytics

A/B testing

Audience insights

Campaign optimization

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Google Analytics

Google Tag Manager

Meta Business Suite

Google Ads

Facebook Ads

LinkedIn Ads

TikTok Ads

Job description

Link x Talent in Doha is seeking a highly analytical Digital Marketing & Performance Specialist to drive traffic, engagement, and revenue across digital channels through structured experimentation and data-driven optimization.

The role requires expertise in paid media across Google Ads, Meta, LinkedIn, TikTok, and more, plus strong analytics, audience insights, and collaboration with Sales and Product to maximize advertiser performance.