Social Media Marketing Specialist

Employment; Doha; On-site; QAR 134,000 - 167,000; Full time

Job summary

Employment in Doha is seeking a highly creative Social Media Specialist to manage and optimize our digital presence across Facebook, Instagram, LinkedIn, TikTok, X, and other major platforms.

You will develop engaging content, schedule posts, and drive audience growth through organic and paid campaigns, while continuously monitoring performance and optimizing spend.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Marketing, or related field.
• 3–5 years of social media marketing and digital advertising experience.
• Proven experience with Meta ads campaigns and audience targeting.

Responsibilities

• Develop, implement, and manage social media strategies across Facebook, Instagram, LinkedIn, TikTok, X, and other platforms.
• Create, schedule, and publish engaging content to boost brand awareness and engagement.
• Plan, execute, monitor, and optimize paid campaigns via Meta Ads Manager and other platforms.
• Analyze campaign performance using CTR, CPC, CPM, conversion rate, ROAS, and engagement metrics.
• Conduct audience research to maximize reach and lead generation.
• Manage social media budgets and allocate advertising spend efficiently.
• Monitor trends, competitors, and industry developments for growth opportunities.
• Generate monthly performance reports with recommendations for improvements.
• Increase followers and engagement through organic and paid initiatives.
• Collaborate with designers and marketing teams to ensure brand consistency.
• Respond to audience inquiries in a timely, professional manner.

Skills

Meta Ads Manager

Audience targeting

CTR analysis

Campaign optimization

Content creation

Education

Bachelor's Degree in Marketing or related field

Tools

Meta Business Suite

Ads Manager

Google Analytics

Job description

Category Logistics, Supply Chain & Procurement

We are seeking a highly creative and results-driven Social Media Specialist to manage and optimize our digital presence across various social media platforms. The ideal candidate will have hands-on experience in social media engagement, paid advertising campaigns, lead generation, content promotion, and performance analytics. The candidate must be proficient in Meta Ads Manager, campaign optimization, audience targeting, CTR analysis, and social media growth strategies. Key Responsibilities Develop, implement, and manage social media strategies across Facebook, Instagram, Linked In, Tik Tok, X (Twitter), and other relevant platforms. Create, schedule, and publish engaging content to increase brand awareness and audience engagement. Plan, execute, monitor, and optimize paid advertising campaigns through Meta Ads Manager and other digital advertising platforms. Analyze campaign performance using key metrics such as CTR, CPC, CPM, Conversion Rate, ROAS, and Engagement Rate. Conduct audience research and create targeted advertising campaigns to maximize reach and lead generation. Manage social media budgets and ensure efficient allocation of advertising spend. Monitor trends, competitor activities, and industry developments to identify growth opportunities. Generate monthly performance reports and provide recommendations for campaign improvements. Increase followers, engagement, and brand visibility through organic and paid marketing initiatives. Collaborate with graphic designers, content creators, and marketing teams to ensure brand consistency. Respond to audience inquiries, comments, and messages in a timely and professional manner. Requirements Bachelor's Degree in Marketing, Communications, Digital Marketing, or a related field. Minimum 3-5 years of experience in Social Media Marketing and Digital Advertising. Proven experience managing Meta (Facebook & Instagram) Ads campaigns. Strong understanding of social media algorithms, audience targeting, and engagement strategies. Experience with Google Analytics, Meta Business Suite, Ads Manager, and social media management tools. Ability to interpret data and make data-driven decisions to improve campaign performance. Excellent content planning, copywriting, and communication skills. Knowledge of SEO, SEM, and lead generation techniques is an added advantage. Experience in boosting posts, remarketing campaigns, conversion tracking, and pixel implementation.