Digital Marketing Specialist

Link x Talent; Doha; On-site; QAR 120,000 - 240,000; Full time

Job summary

Link x Talent in Doha is seeking a highly analytical Digital Marketing & Performance Specialist to drive traffic, engagement, and revenue across digital channels through structured experimentation and data-driven optimization.

The role requires expertise in paid media across Google Ads, Meta, LinkedIn, TikTok, and more, plus strong analytics, audience insights, and collaboration with Sales and Product to maximize advertiser performance.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 4–6 years in performance marketing or digital growth roles.
• Proven experience managing paid advertising budgets with measurable ROI.
• Strong understanding of ad auction systems and optimization mechanics.
• Advanced knowledge of analytics and performance tracking tools.
• Experience in marketplaces, classifieds, or e‑commerce environments preferred.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn, TikTok and others.
• Manage bidding strategies (CPC, CPM, CPA) for cost efficiency and performance.
• Improve Quality Score and engagement metrics; reduce CPA and increase ROAS.
• Analyze campaign data with analytics tools and report KPIs (CTR, CPA, ROAS, CAC, LTV).
• Collaborate with Sales and Product to maximize advertiser performance.

Skills

Performance marketing

Paid media management

Data analytics

A/B testing

Audience insights

Campaign optimization

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Google Analytics

Google Tag Manager

Meta Business Suite

Google Ads

Facebook Ads

LinkedIn Ads

TikTok Ads

Job description

Preference for locally based candidates.

Role Overview

We are seeking a highly analytical and performance oriented Digital Marketing & Performance Specialist who understands the science behind digital engagement and paid advertising.

This role is not limited to content posting. It requires a professional who understands how algorithms work, how audiences respond to digital stimuli, how ad auction systems function, and how to systematically optimize campaigns to drive measurable commercial results.

The successful candidate will be responsible for driving traffic, engagement, and revenue across digital ecosystem using structured experimentation, data analysis, and behavioral marketing principles.

Key Responsibilities

1. Performance Marketing & Paid Media Management

• Plan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn, TikTok, and other relevant platforms
• Manage bidding strategies (CPC, CPM, CPA) and optimize for cost efficiency and performance
• Improve Quality Score, Ad Relevance Score, and engagement metrics
• Continuously reduce Cost per Acquisition (CPA) and increase Return on Ad Spend (ROAS)

2. Data Analytics & Performance Optimization

• Analyze campaign data and user behavior using analytics tools (Google Analytics, Tag Manager, Meta Business Suite, etc.)
• Track and report on KPIs including CTR, CPA, ROAS, CAC, LTV, and conversion rates
• Build structured A/B testing frameworks for creatives, copy, targeting, and landing pages
• Interpret performance insights and translate them into actionable growth strategies

3. Behavioral Marketing & Audience Insights

• Apply behavioral psychology principles (social proof, urgency, authority, scarcity) into campaigns
• Segment audiences based on user behavior and intent
• Optimize conversion funnels to improve user journey and retention
• Identify friction points and implement improvements to increase conversions

4. Funnel Development & Marketplace Growth

• Drive acquisition and engagement
• Develop retargeting and lookalike audience strategies
• Support revenue-generating campaigns aligned with commercial objectives
• Collaborate with Sales and Product teams to maximize advertiser performance

5. SEO & Digital Optimization

• Implement SEO best practices to increase organic visibility
• Optimize landing pages for higher conversion rates
• Support technical and content improvements in collaboration with the technology team

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 4-6 years of experience in performance marketing or digital growth roles
• Proven experience managing paid advertising budgets with measurable ROI
• Strong understanding of digital ad auction systems and optimization mechanics
• Advanced knowledge of analytics and performance tracking tools
• Experience in marketplace, classified platforms, or e-commerce environments is preferred

Core Competencies

• Strong analytical and critical thinking skills
• Commercial awareness and revenue focus
• Structured experimentation mindset
• High ownership and accountability
• Ability to operate in a fast-paced digital environment

Key Performance Indicators (KPIs)

• Traffic growth across verticals
• Reduction in CPA
• Improvement in ROAS
• Conversion rate optimization
• Revenue contribution from digital campaigns
• Campaign efficiency and budget performance