Marketing Manager — Fashion E-commerce

Arkan Marketing Services; Doha; On-site; QAR 120,000 - 160,000; Full time

Job summary

Arkan Marketing Services seeks an experienced Marketing Manager to lead marketing for a fashion e‑commerce business. You will own strategy, brand development, and customer acquisition, translating business goals into measurable plans and execution.

You will oversee budgets, performance metrics, and cross‑channel campaigns across social, paid ads, content, CRM and influencer partnerships. Immediate start preferred in a small business setting.

Qualifications

• Experience owning marketing strategy and execution within fashion e‑commerce or fashion brands.
• Broad expertise across commercial marketing, brand development, digital marketing and acquisition.
• Proven ability to plan, budget and lead multi‑channel activities.
• Strong understanding of segmentation, positioning, and customer journey.
• Analytical skills to interpret revenue, margins and CAC/retention data.

Responsibilities

• Lead marketing strategy, brand development and execution with clear objectives and budgets.
• Research customers and market trends to guide positioning and decisions.
• Define brand messaging, tone of voice and visual direction.
• Drive acquisition and retention via social, paid ads, content, email and WhatsApp.
• Oversee product/category marketing using demand, trends and profitability.
• Direct creative development and content strategy with clear briefs.
• Manage marketing team and external partners, ensuring quality and on‑time delivery.
• Plan budgets, measure channel performance and adjust allocations.
• Analyze performance metrics and implement corrective actions.
• Present management with concise reviews and recommended priorities.

Skills

Marketing strategy

Brand development

Digital marketing

Content strategy

Customer acquisition

Analytics

CRM & marketing automation

Paid advertising

Influencer marketing

Social media management

Tools

Excel/Google Sheets

Advertising dashboards

Job description

Arkan Marketing Services is looking for an experienced, hands‑on Marketing Manager to lead marketing for a fashion e‑commerce business.

You will take ownership of marketing strategy, brand development, customer acquisition, and marketing performance. We are looking for someone who combines commercial understanding with strong creative judgement and can turn business challenges into clear plans, effective execution and measurable improvement.

Key Responsibilities

• Assess business performance, existing marketing activity and customer behaviour to identify growth opportunities, weaknesses and priorities.
• Develop and execute an integrated marketing strategy with clear objectives, budgets, timelines and performance measures.
• Research customers, competitors and market developments to strengthen positioning, identify opportunities and guide marketing decisions.
• Define and develop the brand’s positioning, value proposition, messaging, visual direction and tone of voice.
• Translate commercial objectives into marketing initiatives that increase qualified demand, strengthen customer trust and support sales growth.
• Lead customer acquisition and retention initiatives across social media, paid advertising, content, influencer partnerships, email and WhatsApp.
• Develop product and category marketing strategies using customer demand, sales trends, profitability and competitive insights.
• Lead creative development and content strategy, turning business objectives into compelling concepts, storytelling and clear briefs.
• Direct and develop the marketing team, establish quality standards and take responsibility for execution from planning through delivery.
• Plan and manage marketing budgets, evaluate channel effectiveness and recommend resource allocation based on evidence.
• Analyse sales, customer acquisition costs, conversion, repeat purchases and marketing returns; investigate changes and implement corrective actions.
• Build a practical testing and improvement process for audiences, messages, creative formats and marketing channels.
• Manage external agencies, creators and suppliers where required, ensuring clear deliverables, quality and value.
• Present management with concise performance reviews, recommendations, priorities and decisions requiring approval.

Qualifications

• Demonstrated experience owning marketing strategy and execution within fashion e‑commerce, fashion brands, footwear, accessories or jewellery.
• Broad expertise across commercial marketing, brand development, digital marketing, content strategy and customer acquisition.
• Proven ability to build and implement marketing plans, manage budgets and lead activity across multiple channels.
• Strong understanding of customer segmentation, positioning, competitor analysis and the customer journey.
• Strong commercial and analytical skills, including the ability to interpret revenue, margins, acquisition costs, conversion and retention data.
• Practical experience with paid advertising, organic social media, influencer marketing, CRM and marketing automation.
• Ability to use analytics platforms, advertising dashboards and Excel or Google Sheets to investigate performance and support decisions.
• Strong creative judgement, fashion awareness, storytelling and copywriting skills.
• Arabic content and copywriting skills are required, alongside strong English communication.
• Experience leading teams, managing external resources and delivering work against deadlines and budgets.
• A portfolio and case studies demonstrating your own strategic decisions, execution and measurable business results.
• Comfortable working hands‑on in a small business, taking initiative and solving problems independently.
• Available to join immediately.