Digital Marketing Lead

Arkan Marketing Services; Doha; On-site; QAR 180,000 - 240,000; Full time

Job summary

Arkan Marketing Services in Doha, Qatar is seeking a hands-on Digital Marketing Lead to develop and execute marketing activities for an e-commerce business. You will launch campaigns, optimize the website shopping experience, and run email and WhatsApp marketing to connect product priorities with content, social media, and paid advertising.

This full-time, on-site role requires initiative, execution, and a drive for measurable results, with immediate availability in Qatar.

Qualifications

• At least three years of hands-on digital marketing experience, preferably in e-commerce or retail.
• Experience executing campaigns, website improvements, and customer marketing activities.
• Knowledge of Shopify, website merchandising, and customer journey optimization.
• Experience using email and WhatsApp marketing tools.
• Ability to interpret Shopify Analytics and Google Analytics reports.
• Strong copywriting, creativity, organization, and follow-up skills.
• Ability to work independently and coordinate with creative, commercial, and technical teams.
• Strong English communication skills; Arabic is a plus.
• Available to join immediately in Qatar.

Responsibilities

• Develop and execute weekly marketing plans including product launches and campaigns.
• Collaborate with procurement and inventory to promote stock-relevant products.
• Improve homepage, collection pages, and campaign landing pages.
• Make Shopify updates, identify journey issues, and prepare developer briefs.
• Plan and launch email and WhatsApp campaigns with segmentation and timing.
• Prepare briefs and coordinate with content creators and social media teams.
• Coordinate with paid advertising to align messaging and landing pages.
• Strengthen brand presentation across site, social channels, and communications.
• Analyze website and campaign performance; implement improvements.
• Provide weekly results reports and next priorities.

Skills

Hands-on digital marketing

Campaign execution

Shopify analytics

Email marketing

WhatsApp marketing

Copywriting

Independent work

Team coordination

English communication

Tools

Shopify

Google Analytics

Job description

We are looking for a hands‑on Digital Marketing Lead to develop and execute marketing activities for an e‑commerce business.

You will launch campaigns, improve the website’s shopping experience, activate email and WhatsApp marketing, and connect product priorities with content, social media, and paid advertising.

This is a full‑time, on‑site position in Doha. The role requires someone who takes initiative, personally executes improvements and follows work through to measurable results.

Key Responsibilities

• Develop and execute weekly marketing plans covering product launches, featured collections and customer campaigns.
• Work with procurement and inventory teams to identify products to promote based on stock availability, sales performance and commercial priorities.
• Improve homepage content, collection presentation, product pages and campaign landing pages.
• Make marketing updates within Shopify, identify customer journey issues, prepare clear requirements for developers and verify completed changes.
• Plan and launch email and WhatsApp campaigns, including customer segmentation, copywriting, scheduling and follow‑up.
• Prepare campaign briefs and coordinate delivery with content creators, photographers and the Social Media & Community Specialist.
• Work with the paid advertising specialist to align campaign messaging, product priorities and landing pages.
• Improve brand presentation and consistency across the website, social channels and customer communications.
• Analyze website conversion and campaign performance, identify opportunities and implement improvements.
• Provide weekly reports covering results, completed actions, and the next priorities.

Qualifications

• At least three years of hands‑on digital marketing experience, preferably in e‑commerce or retail.
• Proven experience personally executing campaigns, website improvements, and customer marketing activities.
• Practical knowledge of Shopify, website merchandising, and customer journey improvement.
• Experience using email and WhatsApp marketing tools.
• Ability to interpret Shopify analytics, Google Analytics, and campaign reports.
• Strong copywriting, creative judgment, organization, and follow‑up skills.
• Ability to work independently and coordinate effectively with creative, commercial, and technical teams.
• Strong English communication skills; Arabic is an advantage.
• Ready to join immediately in Qatar.