Inflight Entertainment Strategy Lead — Content & Curation

Qatar Airways; Doha; On-site; QAR 180,000 - 240,000; Full time

Job summary

Qatar Airways is seeking an experienced Entertainment Manager (Content Strategy & Curation) to shape the inflight entertainment program and elevate passenger experience.

You will lead content strategy, curate a diverse portfolio across movies, TV, music and games, and collaborate with studios, distributors and internal stakeholders to deliver world-class content. Strong data analytics and licensing knowledge are essential.

Qualifications

• Bachelor’s degree (preferred) with 6+ years of relevant experience; or diploma with 7+ years related experience.
• Deep understanding of streaming, OTT trends, and the wider media ecosystem, especially within IFE.
• Proven experience in data-driven content curation or programming environments.
• Strong understanding of media integration systems, digital content delivery, and IFE hardware.
• Solid knowledge of licensing structures, copyright requirements, and content acquisition processes.
• Strategic mindset with strong analytical and problem solving skills.
• Excellent communication skills and ability to collaborate with internal and external stakeholders.
• High attention to detail with a commitment to quality, compliance, and customer experience.
• Ability to thrive in fast paced environments and manage shifting priorities with resilience.
• Managerial experience with strong coaching, delegation, and team building capabilities.

Responsibilities

• Develop and implement a comprehensive content strategy aligned with brand objectives and passenger demographics.
• Lead the curation, selection, and acquisition of entertainment content across movies, TV, music, games, and more.
• Maintain and grow relationships with studios, distributors, licensing agencies, and content service providers.
• Use data analytics and passenger insights to guide programming decisions and optimize content engagement.
• Ensure licensing compliance, copyright laws, and cultural sensitivity standards.
• Oversee content quality assurance, including audiovisual standards and periodic audits.
• Collaborate with technical teams to integrate and optimize content delivery across IFE systems.
• Monitor real time performance of content and adjust programming and rotations accordingly.
• Manage the content budget and identify cost effective opportunities without compromising quality.
• Supervise, mentor, and develop team members to ensure high standards of performance.
• Perform other department duties related to this position as directed by the Head of the Department.

Skills

Content strategy

Content curation

Data analytics

Stakeholder collaboration

Team management

Licensing knowledge

Streaming/OTT trends

Communication skills

Education

Bachelor’s degree (preferred)

Diploma (alternative)

Tools

IFe content delivery systems

Licensing platforms

Streaming platforms

Content management systems

Job description

Qatar Airways is seeking an experienced Entertainment Manager (Content Strategy & Curation) to shape the inflight entertainment program and elevate passenger experience.

You will lead content strategy, curate a diverse portfolio across movies, TV, music and games, and collaborate with studios, distributors and internal stakeholders to deliver world-class content. Strong data analytics and licensing knowledge are essential.