Brand Lead: GTM Strategy & E-Commerce Growth

AimGulf; Qatar; On-site; QAR 120,000 - 180,000; Full time

Job summary

AimGulf is seeking a Brand Manager to drive brand strategy and ensure alignment across campaigns, product, and sales. This role focuses on positioning, messaging, and GTM planning to strengthen market presence in the Middle East region.

The candidate will coordinate with creative teams and internal stakeholders to deliver on-brand visuals, content, and promotions across ecommerce channels and retail touchpoints.

Responsibilities

• Define brand positioning, value propositions, and messaging frameworks tailored to key segments.
• Brief and oversee creative agencies and internal design teams on campaign concepts, key visuals, videos, and content aligned to brand guidelines.
• Lead end to end go to market plans.
• Collaborate with product, sales, and trade marketing to align features, packaging, in store displays, and sales enablement materials with brand strategy.
• Support e commerce teams on marketplace branding, listing optimization, and online promotions.

Job description

AimGulf is seeking a Brand Manager to drive brand strategy and ensure alignment across campaigns, product, and sales. This role focuses on positioning, messaging, and GTM planning to strengthen market presence in the Middle East region.

The candidate will coordinate with creative teams and internal stakeholders to deliver on-brand visuals, content, and promotions across ecommerce channels and retail touchpoints.