Brand Manager: Strategy, Campaigns & GTM Leader

Parker Connect; Qatar; On-site; QAR 180,000 - 300,000; Full time

Job summary

Parker Connect is seeking a Brand Manager for a leading Middle East client. Define brand positioning, value propositions, and messaging for key segments while coordinating with creative agencies.

You will lead end-to-end go-to-market plans, collaborate with product, sales, and trade marketing to align packaging, in-store displays, and enablement materials with the brand strategy, and support e-commerce teams on marketplace branding and promotions.

Responsibilities

• Define brand positioning, value propositions, and messaging tailored to key segments.
• Brief and oversee creative agencies and internal design teams on campaign concepts, key visuals, videos, and content aligned to brand guidelines.
• Lead end to end go to market plans.
• Collaborate with product, sales, and trade marketing to align features, packaging, in store displays, and sales enablement materials with brand strategy.
• Support e commerce teams on marketplace branding, listing optimization, and online promotions.

Job description

Parker Connect is seeking a Brand Manager for a leading Middle East client. Define brand positioning, value propositions, and messaging for key segments while coordinating with creative agencies.

You will lead end-to-end go-to-market plans, collaborate with product, sales, and trade marketing to align packaging, in-store displays, and enablement materials with the brand strategy, and support e-commerce teams on marketplace branding and promotions.