Lead Brand Strategist

Orix Digi; Qatar; Hybrid; QAR 180,000 - 300,000; Part time

Job summary

Orix Digi is seeking a Brand Strategist to drive end-to-end brand systems and messaging strategy. You will own planning, execution, and optimization, translating business goals into KPI trees and weekly actions.

You will run structured experiments, document learnings, and collaborate across creative, technical, and operational teams to improve execution quality. The role requires strong communication with stakeholders and a data-driven mindset to support multi-country delivery across the MENA

Qualifications

• Experience in brand systems and messaging strategy.
• Ability to translate business goals into KPI trees and weekly actions.
• Strong capability in KPI governance and stakeholder communication.

Responsibilities

• Own end-to-end delivery for Brand Strategist initiatives from planning through execution and optimization.
• Translate business goals into KPI trees, sprint priorities, and measurable weekly actions.
• Run structured experiments and document learnings for scaling decisions.
• Collaborate with adjacent teams to align creative, technical, and operational dependencies.

Skills

Brand systems

Messaging strategy

KPI governance

Stakeholder management

Data-driven decisions

Cross-functional collaboration

Experimentation

Job description

Role Overview

Position scope strategic mission and operating context Role Mission Drive reliable execution in brand systems and messaging strategy with clear KPI governance weekly optimization cycles and high-quality stakeholder communication Business Context You will work with cross-functional squads supporting campaigns and delivery systems across MENA markets This role contributes to our region-country-city operating model and reinforces commercial accountability You will partner with strategy delivery and analytics leads to improve execution quality and speed

Role Snapshot

Department Creative amp Production Employment Type Contract Work Model Hybrid Primary Location Doha Hybrid with MENA collaboration

Core Responsibilities

• Expected ownership areas and day-to-day execution scope Own end-to-end delivery for Brand Strategist initiatives from planning through execution and optimization Translate business goals into KPI trees sprint priorities and measurable weekly actions Run structured experiments and document performance learnings for scaling decisions Collaborate with adjacent teams to align creative technical and operational dependencies Maintain QA discipline reporting clarity and leadership-ready status updates
• 7-10 years of experience in brand systems and messaging strategy
• Hands-on capability with positioning frameworks, message architecture
• Strong communication and stakeholder management in cross-functional environments
• Data-informed decision making with comfort in KPI and performance analysis
• Demonstrated ownership mindset with the ability to execute against deadlines
• Experience working across multi-country or multi-region delivery environments
• Track record improving conversion quality, efficiency, or operational reliability
• Confidence in SOP documentation and process governance