Trade & Merchandising Specialist

Guerlain; Almada; Presencial; EUR 32 000 - 52 000; Tempo integral

Resumo da oferta

Guerlain Portugal is seeking a Trade Marketing and Visual Merchandising Specialist to coordinate the local trade marketing plan, lead launches and oversee POS deployment across about 180 stores nationwide.

You will bring 3+ years in trade marketing, strong execution and project management skills, and fluency in Portuguese and English. Collaborating with marketing, retail teams and suppliers, you’ll deliver high visibility activations that enhance customer experience.

Qualificações

• Bachelor's degree in Business Administration, or related field.
• Minimum 3 years in Trade Marketing, retail activation coordination and visual merchandising.
• Strong execution skills with the ability to manage multiple projects and attention to detail.
• Hands-on, proactive and solution-oriented mindset.
• Collaborative approach and ability to work with marketing, retail and external suppliers.
• Fluent in Portuguese and English; proficient in Microsoft Office 365.

Responsabilidades

• Coordinate local trade marketing plan across retailers for timely activation.
• Provide day-to-day support to retail team and Beauty Consultants with tools and materials.
• Oversee POS materials deployment across ~180 points of sale in Portugal.
• Lead in-store and out-of-store launches of fragrance, skincare and makeup activations.
• Coordinate seasonal campaigns and events, including Christmas activations and engraving services.
• Track ROI and KPIs of trade activations to inform future decisions.
• Planogram and POS adaptation across retail environments.
• Coordinate merchandising implementation at POS with premium execution.
• Manage suppliers and partners for VM materials and campaigns.
• Support new counter openings and national window campaigns rollout.
• Deliver local events and retail animations to strengthen brand presence.

Conhecimentos

Trade Marketing

Retail Activation Coordination

Visual Merchandising

Project Management

Formação académica

Bachelor's Degree in Business Administration

Ferramentas

Microsoft Office 365

Descrição da oferta de emprego

Job Responsibilities

TRADE MARKETING

Trade Activation Management: Coordinate and execute the local trade marketing plan across retailers, ensuring timely and high-quality implementation of all activations defined by the Marketing Director.

Retail Network Support: Provide day-to-day support to the retail team and Beauty Consultants, ensuring they have the right tools, materials and visibility assets to maximize sell-out opportunities.

POS Deployment: Oversee the deployment of POS materials and trade initiatives across approximately 180 points of sale in Portugal, ensuring consistency, visibility and execution excellence.

Launch and Promotional Execution: Lead the in-store and out-of-store execution of key brand launches and commercial priorities, with strong focus on fragrance, skincare and makeup activations.

Seasonal and Event Activations: Coordinate high-traffic seasonal campaigns and animations, including Christmas activations, engraving services and seasonal decoration, to elevate customer experience and drive engagement.

Performance Monitoring: Track ROI and key KPIs of trade activations to evaluate effectiveness and support future decision-making.

VISUAL MERCHANDISING

Planogram and POS Adaptation: Support the adaptation and implementation of planograms and visual merchandising guidelines across all retail environments, in line with global brand standards.

Merchandising Implementation: Coordinate the full implementation of merchandising elements at POS, ensuring strong brand visibility and premium execution across all touchpoints.

Supplier and Production Coordination: Manage suppliers and partners involved in the design, production and installation of merchandising materials and VM elements.

Podium and Window Campaign Execution: Coordinate the rollout of podiums in shopping malls and national window campaigns across retailers, ensuring consistency and flawless execution.

New Counter / Door Openings: Support the end-to-end merchandising implementation of new strategic openings, including Gold+ doors, ensuring alignment with brand image and commercial objectives.

Local Events and Brand Visibility: Work cross-functionally to deliver local events, PR-driven activations and retail animations that strengthen brand presence and customer engagement.

Profile

Bachelor's Degree in Business Administration. At least 3 years of experience in Trade Marketing, retail activation coordination and visual merchandising. Strong execution skills, with the ability to manage multiple projects simultaneously and follow through with attention to detail. Hands-on, proactive and solution-oriented mindset. Collaborative approach and ability to work closely with marketing, retail and external suppliers. Fluent in Portuguese and English. Proficient in Microsoft Office 365.

Additional Information

LVMH Beauty Iberia believes in every person's unique talent and celebrates all singularities. Therefore, we foster diversity and inclusion from our recruitment process and are committed to promote equal opportunities to create an integrative working environment.