TikTok Ads Specialist (Performance Marketing)

Autodoc Group; Lisboa; On-site; EUR 45,000 - 60,000; Full time

Benefits offered by this job

Paid business trips and participation in global marketing conferences

Professional growth via external and internal training

Job summary

A leading automotive tech company in Lisbon is seeking a TikTok Ads Specialist to manage and optimize high-scale budgets while producing revenue-driving creative campaigns across multiple EU markets. The role requires a data-driven expert with a strong track record in scaling TikTok Ads and a deep understanding of performance marketing. The position offers significant budgets, ownership of strategy, and the opportunity to make a direct impact on revenue generation.

Qualifications

• Track record of scaling TikTok Ads budgets profitably.
• Deep understanding of creative-led performance.
• Experience with attribution challenges and incrementality testing.

Responsibilities

• Build, launch, and optimize TikTok campaigns across multiple EU markets.
• Collaborate with the creative team to produce TikTok-native content.
• Design and execute a rigorous creative testing framework.

Skills

Scaling TikTok Ads budgets profitably

Creative intuition

Technical literacy in attribution challenges

Proactive problem-solving

Scientific and analytical skills

Upper-Intermediate English (B2)

Job description

Where your expertise is needed

At AUTODOC, our vision is to become the leading tech ecosystem in the automotive industry, seamlessly connecting all facets of the automotive aftermarket. Founded in Berlin in 2008, we have rapidly grown into Europe’s leading online retailer for vehicle spare parts and accessories. Operating in 27 countries, our diverse team of over 5,500 people from 50 nations is at the heart of our innovation and transformation journey. We are committed to creating an environment where every team member feels a strong sense of impact, purpose, and belonging—whether they are working in our offices, warehouses, or remotely. With our headquarters in Berlin, and several offices across Europe, we are driving towards our vision with a clear focus on leveraging technology to build a sustainable future for mobility. Join us as we accelerate towards becoming the leading tech ecosystem in the automotive world. Catch the ride with AUTODOC!

Job Description

TikTok Ads Specialist (Performance Marketing)

We are currently scaling our presence on TikTok and looking for a data-driven specialist who speaks the language of the platform. You will manage high‑scale budgets, turning scroll‑stopping creatives into measurable ROI for our European markets.

The Role

• Full‑Funnel Management: Build, launch, and optimize TikTok campaigns across multiple EU markets.
• Creative Directing: Brief and collaborate with the creative team/creators to produce TikTok‑native content that converts.
• Testing Roadmap: Design and execute a rigorous creative and incrementality testing framework for hooks, audiences, and bidding strategies.
• Owning the Numbers: Take full accountability for the KPIs, proactively reallocate budget to capture growth and reduce inefficiency.

What You Get

• Real ownership: You own the channel strategy. We hire experts to tell us what to do, not the other way around. No micro‑management here.
• Scale: Access to significant budgets and the infrastructure to spend them effectively.
• Direct Impact: Your work directly drives revenue across massive international markets.
• Competitive Compensation: A package strictly aligned with your seniority and the value you bring.

Qualifications

• Proven Scaler: You have a track record of scaling TikTok Ads budgets profitably.
• Creative Intuition: A deep understanding of creative‑led performance. You either know why a hook works, or you have the discipline to let the data override your intuition and double‑down on it.
• Technical Literacy: Experience with attribution challenges, incrementality testing, LTV modelling; you can configure tracking and clearly articulate why data varies across TikTok, MMP, and internal dashboards.
• Execution & Mindset: A proactive, detail‑oriented problem‑solver who combines clear communication with strong interpersonal skills.
• Scientific and analytical skills: You are a structured thinker who builds cohesive testing plans, not a series of random experiments. You are comfortable slicing data, spotting patterns, identifying root cause.
• English: Upper‑Intermediate (B2) or higher.

Strong Plus

• Experience in high‑volume e‑commerce.
• Familiarity with incrementality testing frameworks (Geo‑testing, conversion lifts).
• Experience working across multiple EU markets (DE, FR, PL, etc.).

The Perks

• Paid business trips and participation in global marketing conferences.
• Professional growth via external and internal training.