TikTok Ads Specialist (Performance Marketing)

Autodoc Group; Lisboa; On-site; EUR 45,000 - 60,000; Full time

Benefits offered by this job

Paid business trips

Participation in global marketing conferences

Professional growth via training

Job summary

A leading auto parts ecommerce platform in Lisbon is seeking a TikTok Ads Specialist to scale their presence and manage high-scale budgets. The role focuses on building and optimizing effective TikTok campaigns across multiple EU markets. Candidates should have a proven track record in scaling TikTok ads profitably, strong analytical skills, and the ability to communicate effectively. This position offers competitive compensation and opportunities for professional growth.

Qualifications

• Proven track record of scaling TikTok Ads budgets profitably.
• Ability to let data override intuition to improve performance.
• Experience with attribution challenges and incrementality testing.
• Detail-oriented problem-solver with strong communication skills.
• Structured thinker comfortable with data analysis.

Responsibilities

• Build, launch, and optimize TikTok campaigns across multiple EU markets.
• Brief and collaborate with the creative team to produce content.
• Design and execute a rigorous testing framework for effectiveness.
• Take accountability for KPIs and optimize budget allocation.

Skills

Scaling TikTok Ads budgets profitably

Creative-led performance understanding

Attribution challenges expertise

Proactive problem-solving

Data analysis

English (Upper-Intermediate)

Job description

AUTODOC is the largest and fastest growing auto parts ecommerce platform in Europe. Present across 27 countries with around 6,000 employees, AUTODOC generated revenue of over €1.8 billion in 2025, supplying more than 9.3 million active customers with its millions of vehicle parts and accessories for car, truck, and motorcycle brands.

Curious minds, adventurous experts and tech-savvy professionals - one team, one billion euros revenue. Catch the ride!

We are committed to creating an environment where every team member feels a strong sense of impact, purpose, and belonging—whether they are working in our offices, warehouses, or remotely. With our headquarters in Berlin, and several offices across Europe, we are driving towards our vision with a clear focus on leveraging technology to build a sustainable future for mobility.

Join us as we accelerate towards becoming the leading tech ecosystem in the automotive world. Catch the ride with AUTODOC!

Job Description

TikTok Ads Specialist (Performance Marketing)

We are currently scaling our presence on TikTok and looking for a data-driven specialist who speaks the language of the platform. You will manage high-scale budgets, turning scroll-stopping creatives into measurable ROI for our European markets

The Role

• Full-Funnel Management: Build, launch, and optimize TikTok campaigns across multiple EU markets.
• Creative Directing: Brief and collaborate with the creative team/creators to produce TikTok-native content that converts.
• Testing Roadmap: Design and execute a rigorous creative and incrementality testing framework for hooks, audiences, and bidding strategies.
• Owning the Numbers: Take full accountability for the KPIs, proactively reallocate budget to capture growth and reduce inefficiency

What You Get

• Real ownership: You own the channel strategy. We hire experts to tell us what to do, not the other way around. No micro-management here.
• Scale: Access to significant budgets and the infrastructure to spend them effectively.
• Direct Impact: Your work directly drives revenue across massive international markets.
• Competitive Compensation: A package strictly aligned with your seniority and the value you bring.

Qualifications

What We Expect

• Proven Scaler: You have a track record of scaling TikTok Ads budgets profitably.
• Creative Intuition: A deep understanding of creative-led performance. You either know why a hook works, or you have the discipline to let the data override your intuition and double-down on it.
• Technical Literacy: Experience with attribution challenges, incrementality testing, LTV modelling; you can configure tracking and clearly articulate why data varies across TikTok, MMP, and internal dashboards.
• Execution & Mindset: A proactive, detail-oriented problem-solver who combines clear communication with strong interpersonal skills
• Scientific and analytical skills: You are a structured thinker who builds cohesive testing plans, not a series of random experiments. You are comfortable slicing data, spotting patterns, identifying root cause.
• English: Upper-Intermediate (B2) or higher

Strong Plus

• Experience in high-volume e-commerce.
• Familiarity with incrementality testing frameworks (Geo-testing, conversion lifts).
• Experience working across multiple EU markets (DE, FR, PL, etc.).

The Perks

• Paid business trips and participation in global marketing conferences.
• Professional growth via external and internal training.