Copywriter - Brand Team

Autodoc Group; Lisboa; On-site; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Competitive salaries

25 days vacation + birthday off

Meal allowance

Healthcare plan

Job summary

AUTODOC is seeking a Lead Copywriter to own the brand narrative and social storytelling. You will drive campaigns, set the tone of voice, and partner with designers and marketing to turn insights into creative copy across social, video, CRM, and digital touchpoints.

Role requires autonomy and strategic thinking to shape a dominant European brand, with a focus on cross-market consistency and responsible use of AI tools.

Qualifications

• Three to five years of experience in creative agencies, internal brand teams, or fast-paced digital environments.
• Native-level English writing skills with strong short-form, social-first storytelling.
• Strong strategic mindset linking brand voice with customer needs and business goals.
• High level of autonomy and ability to manage briefs end-to-end.
• Experience with social platforms (Instagram, TikTok, YouTube, LinkedIn, Meta).
• Familiarity with approved AI tools to enhance writing efficiency and workflow.

Responsibilities

• Develop original, insight-driven concepts for brand and social campaigns across European markets.
• Own the tone of voice and how AUTODOC speaks to millions of customers.
• Write channel-tailored copy for social, video scripts, CRM campaigns, product storytelling, and digital touchpoints.
• Collaborate with design teams, strategists, and external partners to deliver cohesive campaigns.
• Provide clear creative direction and take ownership of briefs end-to-end.
• Adapt messaging for English-speaking audiences across regional markets.
• Utilize AI tools responsibly to speed up copywriting workflows.
• Develop content guidelines, tone-of-voice frameworks, and brand writing standards.
• Track engagement and platform performance to refine copy and boost loyalty.

Skills

Copywriting

Social media writing

Brand voice

Content strategy

Autonomy

AI writing tools

Tools

AI writing tools

Job description

Where your expertise is needed

AUTODOC is the largest and fastest growing auto parts ecommerce platform in Europe.
Present across 27 countries with around 6,000 employees, AUTODOC generated revenue of over €1.8 billion in 2025, supplying more than 9.3 million active customers with its millions of vehicle parts and accessories for car, truck, and motorcycle brands.
We are committed to creating an environment where every team member feels a strong sense of
impact, purpose, and belonging—whether they are working in our offices, warehouses, or remotely.
With our headquarters in Berlin, and several offices across Europe, we are driving towards our vision
with a clear focus on leveraging technology to build a sustainable future for mobility.
Join us as we accelerate towards becoming the leading tech ecosystem in the automotive world.
Catch the ride with AUTODOC!

Job Description

About the role

As our digital-first platform continues to disrupt the European automotive aftermarket, our Brand & Marketing team is scaling rapidly to elevate how we communicate across all channels.

As such, we are hiring a Copywriter - Lead to take full ownership of our brand narrative and social-first storytelling. In this key role, you will bring strong autonomy and strategic initiative to our internal creative team, acting as a driving force behind our campaigns, leading and setting a tone of the company. You will partner closely with internal designers, and marketing teams to turn audience insights into effective creative copy for social media, video, CRM, and digital touchpoints.

You will be working towards establishing best-in-class tone of voice and content guidelines, harnessing modern AI tools responsibly to optimize workflows, and building highly engaged community spaces across major social platforms. This is an incredibly exciting opportunity because you will sit at the very heart of a fast-growing e-commerce scale-up, helping shape the creative vision of a dominant European brand.

Key Responsibilities

Develop original, insight-driven creative concepts for brand, content, and social campaigns that resonate across all European markets.

Develop and own the tone of voice- shaping how AUTODOC speaks and connects with millions of customers

Write compelling, channel-tailored copy for social media, video scripts, CRM campaigns, product storytelling, and digital experience touchpoints.

Collaborate closely with internal design teams, strategists, and external production partners to deliver cohesive, high-quality creative work.

Provide clear creative direction, take full ownership of incoming briefs, and proactively elevate ideas throughout the iterative production process.

Adapt messaging for English-speaking audiences while ensuring clarity, consistency, and cultural relevance across regional markets.

Utilize modern AI software and automation tools responsibly as drafting partners to optimize copywriting workflows and speed up output.

Support the development of comprehensive content guidelines, tone-of-voice frameworks, and brand writing standards.

Track community engagement and platform performance data to continuously refine creative copy and boost long-term customer loyalty.

Qualifications

Professional background featuring three to five years of experience within creative agencies, internal brand teams, or fast-paced digital environments.

Native-level English writing skills, with an excellent command of short-form formats, social-first storytelling, and persuasive copywriting.

Strong strategic mindset with the ability to bridge brand voice, customer needs, and data-driven business objectives.

High level of autonomy and initiative, demonstrating the capacity to manage briefs independently from end to end.

Deep familiarity with content performance dynamics across major platforms including Instagram, TikTok, YouTube, LinkedIn, and Meta.

Proficiency in collaborating with internal design teams and managing external agencies or freelance production partners.

Experience or strong comfort level working with approved AI tools to enhance writing efficiency and workflow structure.

proficiency in German or French is considered a beneficial advantage, though it is not a mandatory requirement.

Natural affinity for e-commerce, tech, automotive sectors, or enthusiast-driven digital communities.

What we offer

• Competitive salaries based on your professional experience
• Fast growing international company with stable employment
• Annual vacation of 25 working days and 1 additional day off on your birthday
• Day off on Municipality day and Carnaval
• Meal Allowance (8 euros per working day)
• Fidelidade Healthcare Plan (Comprehensive health coverage with the option to include your partner and children at discounted rates).
• Mental Wellbeing Program through the OpenUp platform
• AUTODOC corporate discount for purchasing car parts at special rates for personal use
• Learning & Development (over 650 courses on soft and hard skills on our e-learning platform)
• Free English and German language classes (after probation period)
• Flexible working hours and hybrid work

Additional Information

This job was posted on 11.08.2026, and is considering applications up to 6 weeks from this date.