Senior Web & Product Analytics Specialist

Sixt SE; Lisboa; Híbrido; EUR 65 000 - 90 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid work model

AI tools access

Health insurance

Birthday day off

Volunteer day

Meal allowance

Coverflex allowance

Employee discounts

Resumo da oferta

Sixt SE in Lisbon is seeking a Senior Web & Product Analytics Specialist to own the analytical layer behind digital products used by millions across more than 100 countries. You don't just report what happened — you uncover why it happened, influence what gets built next, and ensure every product decision is grounded in real user behaviour.

You will develop dashboards, track user interactions, and collaborate with global teams to drive continuous product improvement.

Qualificações

• Hands-on experience as a Digital Product or Web & App Analyst focused on user behaviour, funnel optimisation and feature performance measurement, not general BI.
• Proficient in building dashboards in BI tools and able to translate data into actionable product insights.
• Strong SQL skills and data extraction/analysis in daily work.
• Deep understanding of event data structure, capture, validation and data quality.

Responsabilidades

• Analyze large datasets to identify trends and improve user engagement, retention and conversion.
• Develop dashboards and datasets serving as a foundation for product decisions, reliable and reusable.
• Track and analyse customer interactions across digital products, identify friction points and opportunities.
• Conduct A/B testing and provide data-driven recommendations to influence product decisions.
• Collaborate with engineers to ensure correct data capture on frontend and backend and validate tracking quality.
• Work with product managers, engineers, and analysts across global teams to define metrics and drive improvement.

Conhecimentos

Digital Product or Web & App Analyst

User behaviour analysis

Funnel optimisation

Feature performance measurement

Ferramentas

Looker Studio

Power BI

Amazon QuickSight

Web & App analytics

Descrição da oferta de emprego

Senior Web & Product Analytics Specialist (m/f/d)

• Full-time
• Legal Entity: Sixt Research Development Services, Lda.

We are looking for a Senior Web & Product Analytics Specialist (m/f/d) to join our team at SIXT. In this role, you own the analytical layer behind digital products used by millions of customers across more than 100 countries. You don't just report what happened — you uncover why it happened, influence what gets built next, and ensure every product decision is grounded in real user behaviour. If you have a strong digital analytics background, a product mindset, and the instinct to ask better questions before building dashboards, this is your opportunity to make a real impact.

YOUR ROLE AT SIXT

You analyse large datasets to identify trends and improve user engagement, retention, and conversion across our digital products

You develop dashboards and datasets that serve as the trusted foundation for product decisions — reliable, reusable, and built for the people who act on them

You track and analyse customer interactions across our digital products, ensuring data accuracy and identifying friction points and opportunities

You conduct A/B testing and experimentation, providing data-driven insights and recommendations that directly influence product decisions

You work closely with engineers to ensure the right data is captured on both frontend and backend, validating event tracking quality before any analysis begins

You collaborate with product managers, engineers, and analysts across global teams to define metrics, validate assumptions, and drive continuous product improvement

YOUR SKILLS MATTER

Experience

You have hands-on experience as a Digital Product or Web & App Analyst, with a focus on user behaviour analysis, funnel optimisation, and feature performance measurement — not financial reporting, supply chain, or operational BI

Tools/Systems

You are proficient in building dashboards in BI tools such as Looker Studio, QuickSight, Power BI and you have experience with Web & App analytics

SQL

You write SQL confidently and use it daily — extracting, transforming, and analysing data is second nature to you

Data Quality & Architecture

You have a solid understanding of how event data is structured, captured, and validated across frontend and backend systems, and you take ownership of tracking quality before building on top of it

Soft Skills

You are proactive and thrive in fast-paced environments

Collaboration

You work closely with global teams, including product managers, engineers, and junior analysts

Language

You are fluent in English to effectively communicate with international teams

WHAT WE OFFER

The SIXT Lisbon Experience

Two of Lisbon's most exciting hubs — Factory Lisboa in Beato and ARTs Lisboa in Parque das Nações— are where you'll find your new home base. Expect a fast-paced, international atmosphere where ideas flow freely, people genuinely look out for each other, and no two days feel quite the same

Community & International Environment

Join a truly global workplace with colleagues from many nationalities. Regular team events, community activities, and inspiring talks with internal and external speakers make our Lisbon hubs more than just an office

Flexibility & Modern Work Setup

Benefit from a hybrid working model with two office days per week and flexible working hours. Our modern offices are designed for collaboration while allowing you the flexibility to work in the way that suits you best

AI at your fingertips

From day one, you'll have access to Claude by Anthropic and SIXTgpt, SIXT's own AI platform, to supercharge your work. We invest in every team member's AI journey: encouraging experimentation, building knowledge, and making sure you're ahead of the curve

Time Off & Wellbeing

Enjoy 28 vacation days per year, an additional day off on your birthday, one volunteer day annually, and private health insurance that also covers your spouse and children free of charge

Everyday Benefits

Receive a yearly Coverflex allowance and a daily meal allowance to make life a little easier every day

Employee Perks

Get exclusive rates on all SIXT services, with special discounts extended to your family and friends. Because great perks are even better when you can share them

About us:

We are a globally leading mobility service provider with a revenue of €4.00 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 350,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 110 countries at 2,000 rental stations. At SIXT, top-tier customer experience and outstanding customer service are our highest priorities. We believe in true entrepreneurship and long-term stability and align our corporate strategy with foresight.