Senior Product & MKT manager

Vodafone; Portugal; Híbrido; EUR 50 000 - 85 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Hybrid Work Model

Vodafone Products and Services

Recognition programs

Health and Well-being program

Learning platform access

Mobility opportunities

Resumo da oferta

Vodafone Portugal is seeking a Product and Marketing Manager in Cybersecurity to shape and execute our product strategy. You will coordinate with local and group teams, drive market analysis, pricing, and go-to-market planning, while ensuring compliance and lifecycle management of cybersecurity offerings.

Ideal candidates bring experience in product management, marketing strategy and GTM execution, with strong stakeholder management and fluency in English and Portuguese.

Qualificações

• University degree in Marketing, Business Administration, Engineering or related field.
• Strong cybersecurity knowledge and market understanding.
• Proven experience in product management, marketing strategy, and GTM execution.
• Ability to translate market insights into actionable product and campaign plans.
• Fluent in English and Portuguese.

Responsabilidades

• Defines the product strategy and roadmap for cybersecurity solutions, coordinating with local and group stakeholders.
• Leads market opportunity analysis, business cases, and pricing strategies for new products.
• Owns business and user experience requirements for product development and enhancement.
• Ensures compliance with data protection and cybersecurity policies with privacy, legal, and tech teams.
• Oversees full product lifecycle, including documentation, training, performance monitoring and end-of-life planning.
• Designs and implements go-to-market strategies with commercial and operation teams.
• Plans and executes marketing campaigns to drive awareness, adoption and retention.

Conhecimentos

Cybersecurity knowledge

Product management

Marketing strategy

Go-to-market execution

Stakeholder management

Pricing strategies

Formação académica

University degree in Marketing, Business Administration, Engineering

Ferramentas

CRM systems

Analytics tools

Pricing software

Descrição da oferta de emprego

Join Us

At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this.

We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.

With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.

• The Product and Marketing Manager in Cybersecurity is responsible for shaping and executing the product strategy within Vodafone Portugal, in alignment with Vodafone Group teams and the Product Operating Model. This role ensures that cybersecurity solutions are designed to meet market demands, comply with internal policies, and deliver value to customers.
• The position involves leading cross-functional initiatives across market analysis, product definition, pricing, go-to-market planning, and campaign execution. It plays a key role in ensuring that Vodafone’s cybersecurity offerings remain competitive, compliant, and aligned with customer expectations and business goals.

What you’ll do

• Defines the product strategy and roadmap for cybersecurity solutions, coordinating with local and group stakeholders;
• Leads the analysis of market opportunities, development of business cases, and pricing strategies for new products;
• Owns the definition of business and user experience requirements for product development and enhancement;
• Ensures compliance with data protection and cybersecurity policies, in collaboration with privacy, legal, and technology teams;
• Oversees the full product lifecycle, including documentation, training, performance monitoring, and end-of-life planning;
• Designs and implements go-to-market strategies in collaboration with commercial and operational teams, ensuring alignment with product positioning and customer needs;
• Plans and executes marketing campaigns and promotional initiatives to drive awareness, adoption, and retention of cybersecurity solutions.

Who you are

• University degree in Marketing, Business Administration, Engineering, or a related field;
• Deep understanding of cybersecurity technologies, market dynamics, and regulatory requirements;
• Proven experience in product management, marketing strategy, and go-to-market execution;
• Ability to convert market insights into actionable product and campaign strategies;
• Strong stakeholder management, negotiation, and supplier coordination skills;
• Expertise in lifecycle management, pricing models, customer segmentation, and campaign planning;
• Minimum of 2 years’ experience in product management or marketing, preferably in cybersecurity or telecommunications;
• Knowledge of GDPR, NIS2, and other cybersecurity compliance standards, and enterprise IT environments;
• Advanced proficiency in data analysis, business case modeling, and marketing tools;
• Effective communication and interpersonal abilities;
• Fluency in English and Portuguese.

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

What's in it for you

• Hybrid Work Model - Flexible hybrid work model with 8-10 in-office days per month, managed by teamleaders;
• Vodafone Products and Services - Employees get a mobile phone, free communication plan, data card,and various discounts on services and products;
• Recognition - Recognition programs for innovative, creative, high-potential employees and exemplarybehaviors;
• Health and Well-being - Well-being Program offers nutrition and psychological consultations, webinars,workshops, and discounts on various services and products;
• Learning - Access to Communities of Practice and a customizable digital training platform with high-quality content (namely Harvard Business Publishing and Skillsoft);
• Local and International Mobility - Internal recruitment with local and international rotation opportunitiesacross departments and roles.

Who we are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.