Senior Mobile User Acquisition Lead

NAPHORA GAMES GROUP; Portugal; Presencial; EUR 42 000 - 66 000; Tempo integral

Resumo da oferta

Naphora Games Group in Portugal is seeking an experienced User Acquisition professional to own and scale paid and organic growth across mobile titles. You will manage campaigns across Meta, Google, TikTok, AppLovin, Unity Ads, and other networks, while collaborating with Product to improve retention, monetization, and LTV.

The role emphasizes data-driven optimization, ASO, creative testing, and building dashboards.

Qualificações

• 4+ years in UA, Growth Marketing, or Performance Marketing in mobile gaming.
• Experience managing six- or seven-figure monthly UA budgets.
• Hands-on with Meta Ads, Google Ads, TikTok Ads, AppLovin, Unity Ads.
• Strong knowledge of mobile attribution platforms (AppsFlyer, Adjust, Singular).
• Experience with ASO and store conversion optimization.
• Strong analytical skills with Excel/Google Sheets and BI tools.
• Strong knowledge of mobile gaming KPIs including CPI, IPM, CTR, CVR, ROAS, LTV, ARPDAU, retention, and payback.
• Experience designing and executing A/B tests.
• Strong communication and stakeholder management.
• Fluent in English.

Responsabilidades

• Develop and execute paid and organic acquisition strategies across multiple mobile games.
• Manage UA campaigns across Meta, Google, TikTok, AppLovin, Unity Ads, and other networks.
• Own campaign budgets, bidding strategies, and performance optimization.
• Scale acquisition while maintaining profitability and player quality.
• Support global game launches and LiveOps marketing initiatives.
• Define and execute creative testing roadmaps and ASO initiatives.
• Test and optimize creatives to improve CPI, IPM, CTR, CVR, and ROAS.
• Plan and execute creator and influencer acquisition campaigns.
• Analyze campaign performance and turn data into actionable recommendations.
• Track KPIs and build dashboards for stakeholders.
• Collaborate with Product to improve retention, monetization, and LTV.

Conhecimentos

User Acquisition

Growth Marketing

Performance Marketing

Budget management

Meta Ads

Google Ads

TikTok Ads

AppLovin

Unity Ads

ASO

Store conversion optimization

Excel/Google Sheets

BI tools

Mobile KPI knowledge

A/B testing

Communication

English

Ferramentas

AppsFlyer

Adjust

Singular

Descrição da oferta de emprego

Naphora Games Group in Portugal is seeking an experienced User Acquisition professional to own and scale paid and organic growth across mobile titles. You will manage campaigns across Meta, Google, TikTok, AppLovin, Unity Ads, and other networks, while collaborating with Product to improve retention, monetization, and LTV.

The role emphasizes data-driven optimization, ASO, creative testing, and building dashboards.