Senior CRM & Loyalty Engineer

dentsuaegis

Leiria

Presencial

EUR 60 000 - 120 000

Tempo integral

Há 5 dias

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Resumo da oferta

Merkle, a dentsu company, seeks a senior CRM architect to lead design, customization, and optimization of enterprise CRM solutions. The role involves architecture leadership, mentoring engineers, API integration, and data-driven decision making across loyalty, CGC, and FSC platforms.

You will drive client-facing projects, contribute to the vision, and ensure scalable, maintainable CRM architectures across Salesforce, HubSpot, and Dynamics environments.

Qualificações

Experience in design, customization, and optimization of CRM platforms.
Ability to implement scalable CRM solutions with secure data handling.
Strong knowledge of CRM data models, security, and governance.

Responsabilidades

Lead design and development of complex digital CRM solutions.
Provide technical guidance and mentorship to junior engineers.
Ensure architectural integrity across the SDLC.
Develop and maintain software architecture documentation.
Participate in project planning and estimation activities.
Drive continuous improvement within the development team.
Act as SME for pitches and client work.
Contribute to team vision and strategy.

Conhecimentos

CRM Platforms

Databases

Scripting & Automation

API Integration

Data Analysis & Reporting

Customer Data Management

Troubleshooting & Debugging

Cloud Experience

Loyalty Management

CGC/FSC Knowledge

CPQ/Revenue Cloud

Data Cloud (CDP)

Certifications (Preferred)

Ferramentas

Salesforce

HubSpot

Microsoft Dynamics

Descrição da oferta de emprego

Job Description

We Dream. We Do. We Deliver.

At Merkle, a dentsu company, we power the experience economy. Whether we're building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world-class data, identity, and insights solutions, it's all in the name of crafting experiences that set brands apart from the competition. Backed by dentsu's legacy of innovation and creativity originating in Japan, we've spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences.

We've been named a global "Leader" by top industry analyst firms in categories as wide-ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.

Key responsibilities and accountabilities

Responsible for leading the design, customization, and optimization of the CRM platform, ensuring robust integration, advanced data analytics, and scalable solutions that align with the domain's strategic objectives and drive customer relationship excellence while identifying new opportunities within the customer.

You will have to:

Lead the design and development of complex digital solutions in the CRM Domain
Lead the development of complex software solutions.
Provide technical guidance and mentorship to junior engineers.
Ensure architectural integrity and consistency across the software development lifecycle.
Develop and maintain software architecture documentation.
Participate in project planning and estimation activities.
Drive continuous improvement initiatives within the development team.
Act as a subject matter expert (SME) for pitches and client work.
Contribute to the vision and strategy of the team

Skills for the role:

CRM Platforms

Excellent knowledge of CRM systems e.g. Salesforce, HubSpot, Microsoft Dynamics (Backend and Frontend).
Be able to implement efficient, scalable, and maintainable CRM solutions.

Databases

Ability to query databases for customer data extraction and reporting.

Scripting & Automation

Strong programming skills in APEX, C#, .net, others.

API Integration

Strong understanding of REST/SOAP APIs for integrating CRM with other systems

Data Analysis & Reporting

Strong experience with Excel, Power BI, Tableau or others to analyze customer data and generate insights.

Customer Data Management

Strong understanding of data segmentation, customer lifecycle, and personalization.

Troubleshooting & Debugging

Ability to diagnose CRM-related technical issues and provide solutions.

Experience by Cloud (any experience in these clouds is a plus)

Loyalty Management

Loyalty program modeling (tiers, points/earn, burn rules), wallets, vouchers, promotions, partner/merchant integrations.
Real-time events for accrual/redemption, fraud controls, and member lifecycle orchestration.

Consumer Goods Cloud (CGC)

Retail execution: visit planning, surveys/audits, image recognition (if applicable), in-store merchandising, order capture.
Trade promotions & pricing workflows, route optimization, distributor/retailer hierarchies, and offline mobile patterns.

Financial Services Cloud (FSC)

Householding, relationships, KYC/AML processes, advisor workspaces, referrals, and compliance workflows.
Person Accounts vs. Individual model choices; integration to core banking/insurance systems.

Field Service

Work Orders, service appointments, skills/capabilities, inventory/parts, Scheduling Optimizer, dispatcher console.
Mobile flows, offline behavior, safety/compliance checklists, SLAs/entitlements.

CPQ / Revenue Cloud

Product rules, price rules, constraint rules, pricing methods, quote templates, approvals, and quote-to-order integrations.
Data model alignment with Billing, tax, proration, renewals, amendments, and complex bundling.

Data Cloud (CDP)

Ingestion pipelines, identity resolution, data streams, calculated insights, segments, and activation to Marketing Cloud/ads.
Real-time personalization, governance, data contracts, and deduplication strategies.

Salesforce Certifications (Preferred)