Senior EU Category Manager

Emma – The Sleep Company; Lisboa; On-site; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Pet-friendly environment

Discounts on products

Health insurance

24 days holidays/year

Collaboration with multinational teams

Exciting team events

Job summary

A leading sleep comfort brand in Lisbon is seeking a Senior Category Manager for its Performance Line. This role involves owning the European assortment strategy and driving commercial growth through deep market insights, product strategy, and team collaboration. The ideal candidate has over 4 years of experience in category or product management, a strong business acumen, and is passionate about consumer preferences. Join us to shape the future of sleep without the politics and with full ownership.

Qualifications

• 4+ years of experience in category management or product management.
• Strong understanding of omnichannel retail.
• Experience leading end-to-end product launches.
• Strong understanding of omnichannel retail, balancing offline and D2C/online channels.
• Structured, data-driven, and comfortable working with cross-functional stakeholders across markets.
• innate curiosity for understanding consumer preferences and generating winning insights.
• Experience driving commercial testing, go-to-market and scale-up efforts.
• Fluent in English.

Responsibilities

• Drive commercial growth and category performance.
• Define commercial strategy for the Performance Line.
• Align teams around product launches and promotional initiatives.
• Define assortment across e-commerce, offline channels, and wholesale to maximize coverage.
• Identify key communication levers to maximize awareness-to-conversion.
• Collaborate with Product Development & Supply Chain to launch new products and with Marketing for campaigns.
• Align countries around priorities, launches, updates & phase-outs, and promotional initiatives.
• Act as a strategist and project manager within the Category Management Team.

Skills

Category management

Product management

Product marketing

Business acumen

Data-driven decision making

Consumer insights

Fluency in English

Job description

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.

At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands‑on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!

About the Role

As a (Senior) Category Manager for our Performance Line within the Beds & Linen Category, you will own the European assortment strategy for one of our most innovation‑forward product ranges — defined by high‑performance design and material innovation.

You’ll own the Performance Line’s commercial strategy by defining where to play (which customer segments, channels, countries, etc.) and how to win (product & price strategy, supply chain setup, product marketing strategy, etc.).

What you’ll do:

• Drive commercial growth and category performance for Beds within the Beds & Linens team.
• Pair deep market & customer insights with internal company capabilities to define concrete winning 4Ps (product, price, place, and promotion) for the assortment.
• Product & Price: define the right products and features at the right quality & cost levels for sustained profitable growth.
• Place: defining the assortment between e‑commerce, offline channels, and wholesales to maximize coverage while minimizing channel conflict and cannibalization.
• Promotion: understand the key communication levers for the target customer segment that maximizes profitable awareness-to‑conversion.
• Work with the necessary teams to define, test, and scale various go‑to‑market executions for each of the 4Ps, e.g., Product Development & Supply Chain to launch new products, and Marketing for campaigns.
• Align central teams and countries around clear priorities, product launches, updates & phase outs, and product promotional initiatives.
• As part of the Category Management Team, your main role is that of a strategist and project manager, where you will work closely in project or squad teams with domain/functional experts to ensure the strategy is both properly defined, executed, and refined.

Who we are looking for:

• 4+ years of experience in category management, assortment planning, product management, or product marketing, ideally from consumer goods organizations.
• Strong business acumen with a sharp eye for understanding and prioritizing key commercial levers.
• Demonstrated experience leading end‑to‑end product launches and managing full product lifecycles (PLC).
• Strong understanding of omnichannel retail, with experience balancing offline retail and D2C/online channel requirements.
• You’re structured, data‑driven, and confident working with cross‑functional stakeholders across markets.
• You have an innate curiosity for understanding consumer preferences, going beyond the obvious or superficial to find winning "a-ha" insights for a winning strategy.
• You pair deep insight & knowledge with pragmatism to craft commercial tests and go‑to‑market plans within reasonable budgets and timeframes.
• You are passionate about the nitty‑gritty of products, without necessarily being a product engineer, designer, or developer yourself.
• You’ve owned your own category, product, or brand P&L and successfully grown it profitably. You have hands‑on experience driving commercial testing, go‑to‑market, and scale‑up efforts.
• You are fluent in English.

What we offer:

• At Emma, you’ll find a culture of freedom, impact, and zero politics. We give you full ownership from day one and expect you to move fast, think big, and grow even faster.
• Pet‑friendly environment, where you can bring your furry desk buddy;
• Discounts on our top‑notch products;
• Health insurance including dentist;
• 24 days holidays/year +1 day/year at Emma (máx. 29 days);
• The opportunity to collaborate with multinational teams;
• Exciting events that aren't just team‑building exercises but opportunities to create epic memories.

Become an Emmie

Emma is transforming the world of sleep - and we want the highest‑performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up.

We proudly celebrate diversity. We are an equal‑opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!