Senior Brand Partnership Manager

SOMAÍ; Lisboa; Hybrid; EUR 70,000 - 100,000; Full time

Job summary

SOMAÍ in Lisbon is seeking a senior commercial leader to manage a portfolio of global cannabis brand partners. You will own relationships, drive strategic communication, and present performance insights across Europe.

You will collaborate with sales, marketing, regulatory, and operations teams, oversee partner reporting, and develop dashboards to reveal growth opportunities and market trends.

Qualifications

• 5+ years in brand management, key account management, or senior sales in cannabis/pharma/FMCG.
• Proven track record growing external partnerships or brand owner relationships.
• Experience presenting sales/marketing performance to senior stakeholders.
• Familiarity with European medical cannabis landscape; willingness to learn quickly.
• Experience in international, multi-market businesses.
• Excellent communication and interpersonal skills.
• Strong analytical ability to distill insights from complex data.
• Highly organized and self-directed with multiple workstreams.
• Pricing dynamics, margin management, and go-to-market knowledge.
• CRM proficiency and ability to influence cross-functionally.

Responsibilities

• Serve as the single point of contact and trusted relationship owner for global cannabis brand partners.
• Proactively manage partner expectations, ensuring they feel informed, valued, and confident.
• Conduct regular business reviews with brand partners, presenting performance data and strategic recommendations.
• Maintain strong brand partnerships through proactive communication and strategic problem-solving.
• Work cross-functionally with sales, marketing, regulatory, and operations teams to safeguard relationships.
• Own cadence of sales reporting for each brand partner — weekly sell-out, monthly revenue, quarterly trends.
• Empower partners with weekly sell-out data, monthly revenue, and quarterly trend reports.
• Build and maintain dashboards and reporting templates for performance visibility across Europe.
• Analyze sales data to identify growth opportunities, slow-moving SKUs, and market trends.
• Collaborate with finance and operations to ensure data accuracy and consistency.

Skills

Relationship mgmt

Strategic thinking

Analytical skills

Cross-functional

CRM tools

Excel/Sheets

PowerPoint

English fluency

Portuguese knowledge

Tools

CRM software

Excel

PowerPoint

Job description

• Serve as the single point of contact and trusted relationship owner for a portfolio of global cannabis brand partners
• Proactively manage partner expectations, ensuring they feel informed, valued, and confident in our commercial execution
• Conduct regular business reviews with brand partners, presenting performance data and strategic recommendations
• Maintain strong brand partnerships through proactive communication and strategic problem-solving.
• Work cross-functionally with sales, marketing, regulatory, and operations teams to safeguard brand relationships, offering strategic solutions to keep partnerships thriving
• Own the cadence of sales reporting for each brand partner — from weekly sell-out data to monthly revenue summaries and quarterly trend analyses
• Empower brand partners with comprehensive sales visibility, owning the delivery of weekly sell-out data, monthly revenue, and quarterly trend reports.
• Build and maintain dashboards and reporting templates that give partners clear visibility into their performance across European markets
• Analyze sales data to identify growth opportunities, slow-moving SKUs, and emerging market trends
• Work alongside the finance and operations teams to ensure data accuracy and consistency

Marketing & Promotional Planning

• Develop joint marketing and promotional plans with brand partners, aligned to seasonal calendars, product launches, and market conditions
• Coordinate execution of promotional activities across markets, working with local sales teams and distribution partners
• Ensure brand guidelines are adhered to across all marketing materials and touchpoints in the European medical context
• Track and report on campaign performance, making recommendations for optimization

Pricing & Commercial Strategy

• Lead pricing reviews in collaboration with brand partners, ensuring competitiveness across European medical markets while protecting margin
• Monitor market pricing, competitor activity, and regulatory developments that may affect positioning
• Support the development of market-entry pricing strategies for new brands or SKU launches
• Maintain and update pricing documentation, ensuring all internal stakeholders and partners have accurate, up-to-date information

Cross-functional Coordination

• Act as the commercial liaison between brand partners and internal teams including regulatory affairs, supply chain, and medical affairs
• Support product listing processes, ensuring partners have the documentation, samples, and information required
• Contribute to the onboarding of new brand partners, building scalable processes for integration into our ecosystem
• Attend relevant industry events, conferences, and brand partner visits across Europe as required

WHAT WE ARE LOOKING FOR

Experience

• 5+ years of experience in a brand management, key account management, or senior sales role — ideally within cannabis, pharmaceutical, FMCG, or an adjacent regulated industry
• Demonstrable track record of owning and growing commercial relationships with external partners or brand owners
• Experience building and presenting sales and marketing performance reports to senior stakeholders
• Familiarity with the European medical cannabis landscape is a strong advantage; a willingness to learn rapidly is essential
• Experience working in or with international, multi-market businesses
• Exceptional communication and interpersonal skills — you build trust naturally and maintain it under pressure
• Strong analytical ability — comfortable with data, able to distil insights from complex reporting and present them clearly
• Highly organized and self-directed, able to manage multiple brand relationships and workstreams simultaneously
• Commercial acumen and understanding of pricing dynamics, margin management, and go-to-market planning
• Collaborative team player with the ability to influence cross-functionally without direct authority
• Proficiency in CRM tools, Excel/Google Sheets, and presentation software (PowerPoint/Google Slides)
• Fluency in English is required; proficiency in Portuguese, German, French, or other European languages is a strong advantage
• Experience in cannabis brand management or commercial partnerships is required.
• Exposure to mature regulated cannabis markets, such as Canada’s, is a strong advantage.

WHAT WE OFFER

Global brand portfolio

Work with world-class, globally recognized cannabis brands entering one of the most exciting markets in Europe.

High-impact ownership

A genuinely senior, high-autonomy role where your work directly drives brand partner success and company growth.

Be part of the team building a legitimate, compliant, and impactful medical cannabis ecosystem across Europe.

Lisbon-based

Portugal-based hybrid role with European travel, competitive compensation, and the energy of a scale-up environment.