Brand Manager

Lilly; Lisboa; On-site; EUR 60,000 - 90,000; Full time

Job summary

Lilly Portugal is seeking a Brand Manager for our Specialty Business Unit in Lisbon. You will develop and implement customer-focused brand strategies and operational plans that drive growth and improve customer experiences across Oncology, Hematology, Immunology and Neurosciences.

You will collaborate with local cross-functional teams, as well as IBU, HUB and Global partners, to translate market insights into clear priorities, manage the commercial brand budget, and support launches with

Qualifications

• University degree.
• Minimum 3 years of marketing-related experience.
• Experience in brand management.
• Experience with omnichannel marketing and customer engagement.
• Strong teamwork and leadership capabilities.
• Fluency in Portuguese and English.

Responsibilities

• Drive the strategic development and implementation of brand strategy and operational plans, ensuring alignment with business priorities.
• Develop deep customer, patient, payer and market insights to inform strategy, positioning and execution.
• Lead the customer planning and operational planning processes, working cross-functionally to establish clear priorities and deliver impactful execution.
• Create and execute customer engagement strategies across relevant channels, including omnichannel approaches, to enhance customer experience and drive brand growth.
• Partner closely with Sales, Medical, Market Access and other cross-functional partners to ensure strong alignment and execution against common objectives.
• Partner with Global, IBU and HUB teams to ensure strategic alignment and efficient use of common resources and capabilities.
• Contribute to launch readiness and launch excellence, where applicable, in close collaboration with local, regional and global teams.
• Drive innovative thinking and experimentation across the cross-functional team, identifying new ways to address customer needs and enhance the customer experience.
• Manage the commercial brand budget, ensuring effective prioritization and allocation of resources.
• Monitor brand performance, identify opportunities and risks, and adapt plans based on evolving market dynamics and business needs.
• Contribute to the continued transformation of our commercial model, helping identify and embed new capabilities and ways of working.
• Build strong external relationships and spend meaningful time engaging with customers and key stakeholders.
• Operate with high integrity and comply with Lilly policies and procedures, as well as external legal and compliance requirements.

Skills

Brand strategy

Omnichannel marketing

Cross-functional leadership

Customer insights

Education

University degree

MBA preferred

Job description

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.

LOCATION: Lisbon

REPORTING TO: Head of Specialty Business Unit

LANGUAGES: Portuguese and English

BUSINESS UNIT: Specialty

About the Role

We are looking for a Brand Manager to join our Specialty Business Unit, encompassing Oncology, Hematology, Immunology and Neurosciences.

The Brand Manager will be accountable for developing and implementing customer-focused brand strategies and operational plans that drive growth and improve customer experiences. You will play a critical role in translating deep customer and market insights into clear strategic priorities and impactful execution.

You will work closely with local cross-functional teams, as well as IBU, HUB and Global partners, to lead the development and implementation of brand strategy and tactics. You will join a dynamic and diverse Specialty portfolio, with opportunities to contribute to both established brands and future launches.

Success in this role will require strong strategic thinking, customer focus, cross-functional leadership and learning agility, together with the ability to navigate complex and evolving markets.

Key Responsibilities

• Drive the strategic development and implementation of brand strategy and operational plans, ensuring alignment with business priorities.
• Develop deep customer, patient, payer and market insights to inform strategy, positioning and execution.
• Lead the customer planning and operational planning processes, working cross-functionally to establish clear priorities and deliver impactful execution.
• Create and execute customer engagement strategies across relevant channels, including omnichannel approaches, to enhance customer experience and drive brand growth.
• Partner closely with Sales, Medical, Market Access and other cross-functional partners to ensure strong alignment and execution against common objectives.
• Partner with Global, IBU and HUB teams to ensure strategic alignment and efficient use of common resources and capabilities.
• Contribute to launch readiness and launch excellence, where applicable, in close collaboration with local, regional and global teams.
• Drive innovative thinking and experimentation across the cross-functional team, identifying new ways to address customer needs and enhance the customer experience.
• Manage the commercial brand budget, ensuring effective prioritization and allocation of resources.
• Monitor brand performance, identify opportunities and risks, and adapt plans based on evolving market dynamics and business needs.
• Contribute to the continued transformation of our commercial model, helping identify and embed new capabilities and ways of working.
• Build strong external relationships and spend meaningful time engaging with customers and key stakeholders.
• Operate with high integrity and comply with Lilly policies and procedures, as well as external legal and compliance requirements.

Basic Requirements

Education and Experience

• University degree.
• Minimum 3 years of marketing-related experience.
• Experience in brand management.
• Experience with omnichannel marketing and customer engagement.
• Strong teamwork and leadership capabilities, with a proven ability to influence, partner with and engage others towards a common goal.
• Strong track record of success in marketing, medical, market access and/or sales roles, combined with strong organizational skills.
• Strong strategic thinking and business acumen, including budget management, prioritization, strategic trade-offs and performance monitoring.
• Experimentation and risk-taking mindset, with a demonstrated willingness to explore new approaches to meet customer needs and enhance the customer experience.
• High learning agility and adaptability, with the ability to operate effectively in a fast-changing and high-stakes environment.
• Strong project management skills, with the ability to lead detailed and complex projects across multiple stakeholders.
• Excellent interpersonal, written and verbal communication skills.
• Strong digital capabilities, including proficiency with AI and relevant business tools.
• Fluency in Portuguese and English.

Additional Skills / Preferences

• Previous experience in Hospital Care, particularly Oncology, Hematology, Immunology and/or Neurosciences, would be considered an asset.
• MBA is preferred
• Experience in launch preparation and/or launch execution is preferred.
• Experience working effectively within cross-functional teams and complex matrix environments.
• Demonstrated curiosity, creativity and willingness to challenge established ways of working in pursuit of better customer outcomes.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form (https://careers.lilly.com/us/en/workplace-accommodation) for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

Actual compensation will depend on a candidate’s education, experience, skills, and geographic location. The anticipated wage for this position is

3 - 3

Full-time equivalent employees may also be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers a comprehensive benefit program to eligible employees, including eligibility to participate in a pension plan; vacation benefits; eligibility for healthcare benefits; flexible benefits (if applicable) life insurance and death benefits; certain time off and leave of absence benefits; and well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities). Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation practices and guidelines will apply regarding the details of any promotion or transfer of Lilly employees.

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