Product Marketing Manager

Seedsight

Porto

Hybrid

EUR 40,000 - 65,000

Full time

13 days ago

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Benefits offered by this job

24 vacation days per year

Health insurance

Support for certifications, advanceds,

Mentorship programs

Opportunities for fast career growth

Exposure to VC networks

Hybrid work policy

Job summary

Seedsight is seeking a Product Marketing Manager to bridge deep-tech with market adoption, owning the PaaS narrative from awareness to paid pilots and enterprise contracts.

You will craft compelling market positioning, guide go-to-market strategies, and lead revenue enablement across stakeholders, including distributors and partners, in a hybrid work setup.

Qualifications

5+ years of experience in strategy, business development, or product commercialization, ideally in agri-food, SaaS, or deep tech environments.
Degree in Engineering, Food Science, Business, or related fields, or equivalent professional experience.
Proven experience managing B2B product lifecycles - from go-to-market through adoption and growth.
Strong analytical skills and the ability to derive actionable insights from data.
Excellent communication and storytelling abilities, capable of bridging technical and commercial worlds.

Responsibilities

Define the value engine for the Seedsight product roadmap and drive differentiation.
Design and refine the end-to-end PaaS experience, ensuring hardware-software integration is seamless and scalable.
Translate photonics and data concepts into ROI-driven value propositions for technical buyers and executives.
Validate new product verticals through pilot projects and ensure feature relevance and willingness to pay.

Skills

Strategy

Business development

Product commercialization

Data analysis

Communication

Education

Engineering degree

Food science / Business

Job description

State/Province Porto
Country Portugal

About Us

Seedsight is a deeptech startup on a mission to digitalise the agrifood sector and the global trade in agricultural commodities. Using photonics and artificial intelligence, we have developed a platform that maps and validates the biomolecular and biophysical signatures of seeds and grains in real time, building a unique, global digital repository. Our goal is to empower the entire value chain with information that drives productivity and strengthens food security and the quality of raw materials from farm to fork.

Job Description

About Seedsight

Seedsight is revolutionizing food processing with AI-powered optical sensing. Our mission is to equip clients with the knowledge necessary to make well-informed decisions in raw material and commodities procurement during cereals processing, optimizing flour production at the highest rate and quality.

The Role

Seedsight is looking for a Product Marketing Manager who is as comfortable with deep-tech as they are with high-stakes commercial negotiations. This is a pivotal role designed for a "full-stack" marketer who understands that our product is not just a sensor, but a comprehensive Platform-as-a-Service (PaaS) solution.

You will own the bridge between our technical innovation and market adoption. Your mission is to define what Seedsight is to the world, generate high-quality demand, and lead the journey from initial lead to paid pilot to enterprise contract.

Key Responsibilities

Product-Market Strategy (the PaaS Bridge)

Define the Value-Engine: Own the Seedsight product roadmap, prioritizing features that drive the highest Customer Lifetime Value (LTV) and market differentiation.
PaaS Model Excellence: Design and refine the end-to-end PaaS experience, ensuring the integration of hardware (sensors) and software (AI analytics) is seamless, scalable, and sold as a high-margin recurring service.
Technical Storytelling: Convert complex photonics and data concepts into clear, ROI-driven value propositions that resonate with both technical buyers and commercial executives.
Product-Led Growth: Validate new product verticals through pilot projects, ensuring that every feature developed solves a “pain point”; worth paying for.

Strategic Market Development & Sales Growth

Paid Pilot Management: Design, sell, and oversee Paid Pilot programs. You will define the success metrics for these pilots to ensure they convert into full-scale commercial deployments.
Commercial Design: Test current go-to-market (GTM) strategies and validate alternative ones, including value-based pricing models that align Seedsight’s revenue with the success of our clients.
Revenue Enablement: Test current "commercial toolkit"” product memos, sales playbooks, and one-pagers, create and test alternative ones.
Strategic Partnerships: Identify and engage key stakeholders, distributors, and research partners to expand Seedsight’s footprint in the global agri-food ecosystem.

Strategic Finance & Investor Readiness

Scaling Roadmap: Work with the founding team to align the product roadmap with financial goals, helping to build the narrative for fundraising through data-backed revenue projections.
Unit Economics: Track and optimize the performance of the PaaS model (churn, acquisition costs, and adoption rates) to demonstrate business scalability to shareholders.

Requirements

What You’ll Bring

Qualifications

5+ years of experience in strategy, business development, or product commercialization, ideally in agri-food, SaaS, or deep tech environments.
Degree in Engineering, Food Science, Business, or related fields, or equivalent professional experience.
Proven experience managing B2B product lifecycles - from go-to-market through adoption and growth.
Strong analytical skills and the ability to derive actionable insights from data.
Excellent communication and storytelling abilities, capable of bridging technical and commercial worlds.

What We Offer