Performance & Growth Marketing Lead

Kaya Ai; Setúbal; Presencial; EUR 60 000 - 90 000; Tempo integral

Resumo da oferta

Kaya AI is seeking a Performance & Growth Marketing Lead to build and scale our demand generation engine. This hands-on role drives customer acquisition from planning through execution, constantly testing and improving campaigns to generate pipeline and revenue.

The ideal candidate combines analytical thinking with creativity, enjoys experimentation, and will partner with Leadership, Sales, Product, and Customer Success to deliver measurable growth and a predictable pipeline for a fast-growing

Qualificações

• 5+ years of experience in Performance Marketing or Growth Marketing.
• Proven track record building and scaling B2B demand generation programs.
• Strong experience managing paid campaigns with measurable outcomes.
• Excellent understanding of funnels and conversion optimization.

Responsabilidades

• Develop Kaya AI's performance and growth marketing strategy across acquisition channels.
• Plan, launch, manage, and optimize paid campaigns on LinkedIn, Google, Meta, and other B2B channels.
• Build scalable lead generation programs that generate qualified sales pipeline.
• Design and execute growth experiments across acquisition, activation, conversion, and retention.
• Own marketing metrics including CAC, CPL, CPA, ROAS, CTR, CVR, MQLs, SQLs, pipeline contribution, ROI.
• Develop landing pages, conversion funnels, and customer journeys to maximize conversions.
• Collaborate with Sales to improve lead quality and revenue generation.
• Work with Product and Customer Success on lifecycle marketing initiatives.
• Build dashboards and performance reporting for Leadership insights.
• Identify opportunities to improve marketing efficiency via automation and AI workflows.
• Manage budgets to maximize ROI and growth.
• Stay updated on digital marketing trends and AI technologies.

Conhecimentos

Performance Marketing

Growth Marketing

Demand Generation

Digital Marketing

Ferramentas

Google Ads

LinkedIn Ads

Meta Ads Manager

GA4

Google Tag Manager

HubSpot

Looker Studio

Marketing Attribution

CRO

A/B Testing

Landing Page Optimization

UTM Tracking

SEO Fundamentals

Email Marketing

Marketing Automation

Excel

AI Productivity Tools

Descrição da oferta de emprego

Kaya AI is redefining construction operations through cutting-edge AI workflow automation. Backed by investors including Barclays, RXR, and Soma Capital, and trusted by companies like Gilead Life Sciences and Suffolk, Kaya tackles critical productivity gaps across the construction value chain—from supply chain optimization to document management—helping mission-critical construction companies streamline operations, reduce costs, and deliver projects more efficiently.

The Role

We're looking for a Performance & Growth Marketing Lead to build and scale our demand generation engine.

This is a hands-on individual contributor role focused on driving measurable business growth through performance marketing, growth experimentation, and full-funnel optimization. You'll own customer acquisition strategies from planning through execution, continuously testing, measuring, and improving campaigns that generate qualified pipeline and revenue.

You'll work closely with Leadership, Sales, Product, and Customer Success to develop scalable growth programs, optimize marketing performance, and establish a predictable demand generation engine for a fast-growing AI company.

This role is ideal for someone who enjoys combining analytical thinking, creativity, experimentation, and execution to solve complex growth challenges.

What You’ll Do

• Develop and execute Kaya AI's performance and growth marketing strategy across multiple acquisition channels.
• Plan, launch, manage, and optimize paid campaigns across LinkedIn, Google, Meta, and other relevant B2B channels.
• Build scalable lead generation programs that consistently generate qualified sales pipeline.
• Design and execute growth experiments across acquisition, activation, conversion, and retention.
• Own key marketing metrics including CAC, CPL, CPA, ROAS, CTR, CVR, MQLs, SQLs, pipeline contribution, and marketing ROI.
• Develop landing pages, conversion funnels, and customer journeys that maximize conversion rates.
• Partner closely with Sales to improve lead quality, pipeline conversion, and revenue generation.
• Collaborate with Product and Customer Success to improve customer acquisition and lifecycle marketing initiatives.
• Build dashboards and performance reporting that provide actionable insights for Leadership.
• Continuously identify opportunities to improve marketing efficiency through automation and AI-powered workflows.
• Manage marketing budgets responsibly while maximizing return on investment.
• Stay current with emerging digital marketing trends, AI technologies, and growth methodologies.

What You’ll Bring

• 5+ years of experience in Performance Marketing, Growth Marketing, Demand Generation, or Digital Marketing.
• Proven track record of building and scaling B2B demand generation programs.
• Strong experience managing paid acquisition campaigns with measurable business outcomes.
• Excellent understanding of customer acquisition funnels and conversion optimization.
• Strong analytical mindset with the ability to translate marketing data into actionable business decisions.
• Experience managing marketing budgets and optimizing spend for maximum efficiency.
• Ability to independently prioritize work and execute in a fast-paced startup environment.
• Excellent communication and stakeholder management skills.
• Comfortable working cross-functionally with Sales, Product, Customer Success, and Leadership.
• High ownership, accountability, and bias toward execution.

Technical Requirements

• Google Ads
• LinkedIn Ads
• Meta Ads Manager
• Google Analytics 4 (GA4)
• Google Tag Manager
• HubSpot or equivalent CRM and Marketing Automation platform
• Looker Studio or equivalent reporting/dashboard tools
• Marketing Attribution
• Conversion Rate Optimization (CRO)
• A/B Testing
• Landing Page Optimization
• UTM Tracking and Campaign Measurement
• SEO Fundamentals
• Email Marketing and Lifecycle Campaigns
• Marketing Automation Workflows
• Google Sheets / Microsoft Excel
• AI productivity tools (ChatGPT, Claude, Gemini, Perplexity, or equivalent)

Success Looks Like

• Building a predictable and scalable pipeline generation engine.
• Increasing qualified inbound opportunities while maintaining efficient acquisition costs.
• Improving marketing conversion rates across the entire customer journey.
• Delivering measurable improvements in CAC, ROAS, pipeline contribution, and marketing ROI.
• Establishing repeatable growth processes supported by experimentation and data.
• Becoming a strategic growth partner to Sales and Leadership.

Nice to Have

• Experience marketing AI, SaaS, enterprise software, or B2B technology products.
• Background in construction technology, logistics, supply chain, procurement, ERP, or industrial software.
• Experience marketing to enterprise buyers with long sales cycles.
• Familiarity with HubSpot CRM, Salesforce, or similar CRM platforms.
• Experience with SEO, content marketing, and organic growth initiatives.
• Experience implementing AI-assisted marketing workflows and automation.
• Startup or high-growth environment experience.
• Help build an AI-native platform transforming one of the world's largest industries.
• Own marketing strategy with direct impact on company growth and revenue.
• Work alongside experienced founders, operators, and engineers solving meaningful problems.
• Build and scale a modern demand generation function from the ground up.
• Enjoy a high level of autonomy, ownership, and the opportunity to shape the future of AI-powered construction technology.