Growth Marketing Lead: AI-Powered Demand Gen

Kaya Ai; Setúbal; Presencial; EUR 60 000 - 90 000; Tempo integral

Resumo da oferta

Kaya AI is seeking a Performance & Growth Marketing Lead to build and scale our demand generation engine. This hands-on role drives customer acquisition from planning through execution, constantly testing and improving campaigns to generate pipeline and revenue.

The ideal candidate combines analytical thinking with creativity, enjoys experimentation, and will partner with Leadership, Sales, Product, and Customer Success to deliver measurable growth and a predictable pipeline for a fast-growing

Qualificações

• 5+ years of experience in Performance Marketing or Growth Marketing.
• Proven track record building and scaling B2B demand generation programs.
• Strong experience managing paid campaigns with measurable outcomes.
• Excellent understanding of funnels and conversion optimization.

Responsabilidades

• Develop Kaya AI's performance and growth marketing strategy across acquisition channels.
• Plan, launch, manage, and optimize paid campaigns on LinkedIn, Google, Meta, and other B2B channels.
• Build scalable lead generation programs that generate qualified sales pipeline.
• Design and execute growth experiments across acquisition, activation, conversion, and retention.
• Own marketing metrics including CAC, CPL, CPA, ROAS, CTR, CVR, MQLs, SQLs, pipeline contribution, ROI.
• Develop landing pages, conversion funnels, and customer journeys to maximize conversions.
• Collaborate with Sales to improve lead quality and revenue generation.
• Work with Product and Customer Success on lifecycle marketing initiatives.
• Build dashboards and performance reporting for Leadership insights.
• Identify opportunities to improve marketing efficiency via automation and AI workflows.
• Manage budgets to maximize ROI and growth.
• Stay updated on digital marketing trends and AI technologies.

Conhecimentos

Performance Marketing

Growth Marketing

Demand Generation

Digital Marketing

Ferramentas

Google Ads

LinkedIn Ads

Meta Ads Manager

GA4

Google Tag Manager

HubSpot

Looker Studio

Marketing Attribution

CRO

A/B Testing

Landing Page Optimization

UTM Tracking

SEO Fundamentals

Email Marketing

Marketing Automation

Excel

AI Productivity Tools

Descrição da oferta de emprego

Kaya AI is seeking a Performance & Growth Marketing Lead to build and scale our demand generation engine. This hands-on role drives customer acquisition from planning through execution, constantly testing and improving campaigns to generate pipeline and revenue.

The ideal candidate combines analytical thinking with creativity, enjoys experimentation, and will partner with Leadership, Sales, Product, and Customer Success to deliver measurable growth and a predictable pipeline for a fast-growing