Mobile Paid Media/Performance Marketing Manager (App Campaigns)

IDT; Lisboa; Remote; EUR 52,000 - 78,000; Full time

Benefits offered by this job

Remote LATAM

Competitive salary

English training

Referral program

Job summary

IDT is seeking a hands-on Mobile Paid Media/Growth Manager to support our marketing team, scaling paid campaigns across multiple channels for two flagship apps. The role emphasizes strategy, testing, and data-driven optimization to grow user bases.

The position offers 100% remote work for the LATAM region, competitive salary, ongoing learning, and career growth opportunities. Interviews are conducted in English.

Qualifications

• 3+ years managing paid campaigns in a UA or growth role
• B2C app acquisition experience
• Fluent in English (written and spoken)
• Hands-on experience with Meta, TikTok, Snapchat

Responsibilities

• Support the execution of paid campaigns across multiple channels (Google Ads, Meta, TikTok, Snapchat, Reddit, X and more)
• Help develop and execute channel strategies to meet user acquisition targets
• Analyze the full performance funnel from impression to downstream conversions to inform budget decisions
• Support creative testing from concept to completion with A/B tests
• Monitor creative performance and assess impact of UA optimizations
• Identify areas for improvement from performance data and translate into actions
• Collaborate with designers to ensure assets align with app messaging and audience
• Stay ahead of trends and experiment with new channels and strategies
• Explore AI tools to support marketing tasks such as production copy and analysis

Skills

Paid social advertising

Analytics & optimization

B2C app acquisition

English fluency

Cross-channel marketing

Tools

Tableau

MMPs

Google Ads

Meta Ads

TikTok Ads

Snapchat Ads

Job description

IDT (www.idt.net) is a communications and financial services company founded in 1990 and headquartered in New Jersey, US. Today it is an industry leader in prepaid communication and payment services and one of the world’s largest international voice carriers. We are listed on the NYSE, employ over 1500 people across 20+ countries, and have revenues in excess of $1.5 billion.

IDT is looking for a hands-on Mobile Paid Media/Growth Manager to support our marketing team. In this role you will assist in executing and scaling paid campaigns across multiple digital channels, helping grow the user base for two of our flagship apps, Boss Money and Boss Revolution. This is a great opportunity for someone looking to develop their UA skills through smart strategy, continuous testing, and data-driven optimization.

* The interview process will be conducted in English.

What You'll Do:

• Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization.
• Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS).
• Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions.
• Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework.
• Monitor and measure creative performance to evaluate how UA optimizations and changes influence results.
• Identify areas of improvement by analyzing performance data and converting insights into clear actions.
• Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app's messaging and audience.
• Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition.
• Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis.

Requirements:

• 3+ years managing paid campaigns in a UA, performance marketing or growth role.
• B2C + App acquisition experience needed.
• Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat.
• Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions.
• Fluent in English, written and spoken.

Nice to have:

• Experience working with Tableau.
• Experience with fintech, remittance, or financial apps.
• Familiarity with MMPs.
• Experience with additional paid channels, such as Google Ads, DSPs, Reddit, and others, is a plus.
• Basic understanding of ASO (App Store Optimization) and its role in driving organic and paid app growth is a plus.
• Working knowledge of AI tools for marketing (creative, copy, analysis, or workflow automation).
• Experience with influencer marketing.

What we offer:

• 100% Remote work opportunity for the Latam region!
• B2B Employment ($, gross).
• Stable job with long-term growth perspective.
• Competitive salary with annual performance review.
• Really good hardware.
• An exciting and challenging job with talented people around.
• Continuous learning and career growth opportunities.
• Compensation for professional training, seminars, and conferences.
• Referral program – get rewarded for helping us grow the team with talented people.
• Company-supported English classes to enhance your professional growth.

The interview process will be conducted in English.

Only accepting applicants from LATAM.