Head of Growth Marketing

Jobgether; Portugal; In loco; EUR 90.000 - 140.000; Tempo pieno

Vantaggi offerti da questo lavoro

Equity stake

Remote work allowance

Equipment provided

Learning & development

Birthday leave

International team

Growth ownership

Descrizione del lavoro

Jobgether in Portugal is seeking a Head of Growth Marketing for a partner company. You will own paid acquisition across major networks, lead CRM and lifecycle campaigns, and drive experimentation to scale profitable user growth.

You will collaborate with Data, Marketing, and Product teams to translate business goals into scalable campaigns, manage budgets, and mentor a team of specialists.

Competenze

• At least 6 years in growth or performance marketing in gaming or e-commerce.
• Proven success managing paid user acquisition at scale with CAC/ROAS metrics.
• Ability to translate quarterly growth strategies into practical execution.
• Strong analytical skills with MMPs like AppsFlyer or Adjust.
• Experience designing, evaluating, and interpreting experiments with unit economics.
• 2+ years of team management preferred.
• Experience developing direct-to-consumer strategies for gaming publishers is a plus.
• Familiarity with Africa, Middle East or other emerging markets is a plus.

Mansioni

• Own paid user acquisition across Meta, Google, TikTok, Snapchat and other networks, managing budgets against CAC/ROAS targets.
• Develop and execute CRM and lifecycle marketing strategies including onboarding, repeat purchases, cross-selling, win-back, and re-engagement.
• Manage lifecycle communications via push, email, SMS, and WhatsApp for engagement and retention.
• Lead app store optimization and improve storefront conversion to first purchases.
• Allocate and optimize marketing budgets across channels, markets and game titles based on unit economics.
• Collaborate with Data to establish attribution, incrementality testing and campaign effectiveness.
• Establish a high-tempo experimentation program across channels, audiences, offers, messaging and creative formats.
• Lead and develop paid acquisition and creative specialists; set objectives and testing standards.
• Partner with market/game-title owners, Product and Data to translate objectives into executable campaigns.
• Monitor performance metrics, identify growth opportunities and adjust strategies for profitability.
• Balance long-term growth planning with hands-on execution including campaigns and audience development.

Conoscenze

Growth strategy

CRM & lifecycle

Paid user acquisition

Analytics

Team leadership

Cross-functional collaboration

Experimentation

Ownership & accountability

Strumenti

AppsFlyer

Adjust

Analytics tools

Descrizione del lavoro

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Head of Growth Marketing based in Portugal.

Accountabilities

• Own paid user acquisition across Meta, Google, TikTok, Snapchat, and relevant advertising networks, managing budgets and performance against customer acquisition cost (CAC), return on ad spend (ROAS), and payback targets.

• Develop and execute comprehensive CRM and lifecycle marketing strategies covering customer segmentation, onboarding, repeat purchases, cross‑selling, win‑back campaigns, and re‑engagement.

• Manage lifecycle communications across push notifications, email, SMS, and WhatsApp to improve customer engagement, retention, and lifetime value.

• Lead app store optimization initiatives and improve conversion rates from storefront visits to first purchases.

• Allocate and continuously optimize marketing budgets across channels, markets, and game titles based on unit economics and evolving campaign performance.

• Collaborate with the Data Team to establish a reliable view of acquisition and lifecycle performance, including attribution, incrementality testing, and campaign effectiveness.

• Establish a high‑tempo experimentation program across advertising channels, target audiences, promotional offers, messaging, and creative formats.

• Lead and develop paid acquisition and creative specialists, setting clear objectives, creative briefing standards, and structured testing processes.

• Partner with market and game‑title owners, Product, and Data teams to translate commercial objectives into campaigns that can be executed efficiently and measured accurately.

• Monitor performance metrics, identify growth opportunities, and rapidly adjust strategies to maximize profitability and sustainable customer growth.

• Balance long‑term growth planning with hands‑on execution, including campaign launches, audience development, creative briefs, and performance analysis.

Requirements

• At least 6 years of experience in growth marketing or performance marketing within gaming, e‑commerce, consumer applications, or a similar digital business.

• Demonstrated success managing paid user acquisition at scale and building CRM or lifecycle marketing programs, with measurable results across CAC, ROAS, retention, and reactivation.

• Ability to translate quarterly growth strategies into practical execution, moving comfortably between high‑level planning and hands‑on campaign management.

• Strong analytical skills and experience using mobile measurement partners (MMPs), such as AppsFlyer or Adjust, alongside analytics and performance reporting tools.

• Proven ability to design, evaluate, and interpret experiments, understand attribution and incrementality, and make decisions based on unit economics.

• Strong creative judgment and an understanding of performance marketing creative, including the ability to develop briefs and establish effective creative testing processes.

• A high degree of ownership, commercial awareness, and accountability for marketing performance and business outcomes.

• Ability to thrive in a fast‑moving, growth‑stage environment and collaborate effectively with distributed, cross‑functional teams.

• At least 2 years of team management experience is preferred.

• Experience developing direct‑to‑consumer strategies for a gaming publisher, particularly in webshop or digital storefront environments, is an advantage.

• Familiarity with African markets, the Middle East, or other emerging markets is considered a plus.

Benefits

• Company equity, providing an opportunity to share in the value created through your contributions.

• Remote working arrangement with a remote work allowance of $600 per year to enhance your home‑working setup.

• Equipment provided to support effective and productive work.

• Learning and development opportunities, including courses, conferences, and professional training.

• Paid birthday leave to celebrate your special day.

• Opportunity to work with a diverse, international team in a dynamic, fast‑growing digital business.

• Significant ownership and the opportunity to shape growth strategy, build a team, and drive measurable commercial impact.

We appreciate your interest and wish you the best!